389 episodes
The Google Ads Podcast Solutions 8
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- Business
The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads
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The Move to a One-Click World and How It’s Changing the Agency Space
Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.
Listen to this episode to learn more about:
- The shift towards automation
- Understanding KPIs and financial metrics to improve strategy
- Operational issues faced by businesses
- Actions to avoid during this phantom recession
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Nathan on LinkedIn:
/ nathan-perdriau
YouTube channel:
/ @bluesensedigital
Podcast:
/ @blues-brothers-podcast
0:00 Intro
0:32 The Move to a One-Click World and How It’s Changing the Agency Space
3:42 How Google maximizes revenue
10:19 Considerations and KPIs for making strategic decisions
17:50 The viability of a business is dependent upon CAC and the issues faced by businesses
24:09 Looking into the future, considering the current economic climate
Learn more about the new Solutions 8 Digital Marketing Services here: a... -
Is Google Controlling Your Brand Messaging?
Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Is Google Controlling Your Brand Messaging?
1:05 Pros of using automatically created assets
3:25 Cons of using automatically created assets
5:59 Should you turn on the automated assets feature?
7:46 Exploring the feature
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀
We have dozens of free resources,... -
Kasim’s Embarrassing Confession and the New Solutions 8
Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digital marketing.
Dive deep into the difficult topics - client loss, economic pressures, the complexities of modern marketing, and business survival. Listen to this episdoe now.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
Related videos:
🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years:
• 🥇 The Secret to Solution 8's Success:...
🔥 Google Ads Mastermind: How to WIN the Battle Against Google:
• 🔥 Google Ads Mastermind: How to WIN t...
Meta + Klaviyo + Google Ads Marketing:
• Meta + Klaviyo + Google Ads Marketing
The Google Ads Mastermind: https://youvsgoogle.com/offer
0:00 Intro
0:38 Kasim’s Embarrassing Confession and the New Solutions 8!
3:23 The Evolution of Solutions 8's Business Model
9:17 The Need for a Full-Funnel Approach
13:19 Economic State No One Seems to Be Talking About
19:25 Digital Marketing Is Now Very Sophisticated
21:45 The New Solutions... -
Middle-Of-Funnel Facebook Marketing That Works: Using the Solutions 8 Matrix Method
Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing.
After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you haven't seen the video for the Top-Of-Funnel campaign setup using the Solutions 8 Matrix System, you can watch it here:
• 💰 The Most Effective Facebook Top-Of-...
Now that things are off to a good start, it's time to nurture the targeted audience and gain their trust with the help of the Solutions 8 Matrix System for your MoF Facebook marketing.
Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, show you just how to do that. They also emphasize the importance of creating tailored content for the MoF stage and educating the audience about the products and how they solve specific problems. They also highlight why you should retarget audiences who have already shown interest in the brand since they are more likely to convert into customers. Watch this video now to learn more.
More videos on Meta + Klaviyo + Google Ads Marketing:
• Meta + Klaviyo + Google Ads Marketing
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXJGXzZBRURVVkFqbnV0V0FGb2VYZjhZZmV0UXxBQ3Jtc0tsRWhTNk9sQmVHZ1BSSVVlc2gxYUxEUkE2RXJZVVJDM1NlaEpkSUp6STZpVWc1b01WU2NldF92aGZiYmRYQ1NmLWtPeUtOc21TZzloWW40UFR1dTN1OG02N3FyTlJ0b2NoeURaY3dMZ09iRzZfR2tsaw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=kf3nGYbZgtM"... -
The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System
Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan.
Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success.
Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice, discover how this strategic approach to Facebook ads is a game-changer in the world of digital marketing.
Related videos:
💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:
• 💰 Maximizing Profits with the New Sol...
🔥 The 7-Step Email System Working with Meta and Google Ads:
• 🔥 The 7-Step Email System Working wit...
More videos on Meta + Klaviyo + Google Ads Marketing:
• Meta + Klaviyo + Google Ads Marketing
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:18 The Most Effective Facebook TOF Campaign Setup Using the Solutions 8 Matrix System
5:18 Setting up ToF campaigns with the Facebook eCommerce Ads Matrix
11:14 Ad account examples and case studies
18:33 Allowing the algorithm decide ad budget allocation
24:01 What to look forward to in the next video
27:03 Bloopers
💣 The Ultimate Guide to Google Ads for 2023:
a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"... -
Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation
Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance.
Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation
1:00 The importance of conversion tracking
3:52 Primary and secondary conversion actions
4:53 Enhanced conversions
7:22 Best conversion tracking methods
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit a...
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