237 episodes

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

The Marketer's Journey Convince & Convert

    • Management

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

    Marketer's Journey: Is Your Sales to Marketing Ratio 7:1? w/ Dailius Wilson

    Marketer's Journey: Is Your Sales to Marketing Ratio 7:1? w/ Dailius Wilson

    At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in other words, smarketing.
     
    In this episode, I interview Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.
     
    What we talked about:
    Why he has 60 salespeople and 8 marketers How he’s excited to use tech to influence the buyer experience Learning languages, writing plays, DJing, and Hollywood life  
    Check out these resources we mentioned during the podcast:
    DW and his brother were on the Ellen Show
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 28 min
    Marketer's Journey: How to Personalize Outreach for a Buying Committee w/ Meredyth Jensen

    Marketer's Journey: How to Personalize Outreach for a Buying Committee w/ Meredyth Jensen

    It’s not really a buyer’s funnel anymore. It’s a buyer’s circle — with 9+ on a buying committee at any given time. Which makes things seem pretty impossible to personalize.
     
    On this episode, I interview Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP:
     
    What we talked about:
    How taking a wandering career path can be highly advantageous Communicating with buyers using the methodology they prefer You can’t be fully present for your team if you’re burned out
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 33 min
    Marketer's Journey: Could You Start Your Career in Your Mid 30s? w/ Patrick Spencer

    Marketer's Journey: Could You Start Your Career in Your Mid 30s? w/ Patrick Spencer

    It can be a huge struggle to get started in a new role when you don’t have good records. Or any records. And building a content marketing strategy from scratch is a challenging feat for anyone! 
     
    On this episode, I interview Patrick Spencer, Senior Director of Content Marketing at Fortinet:
     
    What we talked about:
    What it was like for Patrick to start his career mid-30s with a Ph.D. The questions Patrick asked to form the journey stages for customers Where to start when you’re starting a content strategy Why we love Iceland  
    Check out these resources we mentioned during the podcast:
    The CISO Collective, where you can read Patrick’s articles  
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
     

    • 31 min
    Marketer's Journey: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins

    Marketer's Journey: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins

    Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. 
     
    On this episode, I interview Jeanne Hopkins, CMO at Lola.com:
     
    What we talked about:
    Trusting your team, 3 buyer personas, and the impossibility of using the same messaging Creating content for individual personas and the Voice of the Customer meeting Where you vacation when you work for a travel company (New Hampshire, actually)
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 34 min
    Marketer's Journey: Why Executive Alignment Drives Growth w/ Latane Conant

    Marketer's Journey: Why Executive Alignment Drives Growth w/ Latane Conant

    Don’t choose an opportunity based on the role. Look for a cause, not a job (something you’re so excited about that you’ll do pretty much anything to be a part of that story).
    On this episode, I interview Latane Conant, CMO at 6sense:
    What we talked about:
    Why she chooses her job based on a cause she believes in All about the details of implementing V2MOM  Keeping your inner kid and being an unofficial waterski instructor Check out these resources we mentioned:
    Trailhead on Writing a V2MOM Marc Benioff’s book Behind the Cloud  Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 32 min
    Marketer's Journey: Making It to the Top: Becoming the Head of Marketing w/ James Winter

    Marketer's Journey: Making It to the Top: Becoming the Head of Marketing w/ James Winter

    What’s it like in your first year of your first job as head of marketing? For one thing, you have to build your team.
    On this episode, I interview James Winter, VP of Marketing at Brandfolder, about his first year in his first VP marketing role.
    What we talked about:
    From job hopper to explosive growth at his first VP role Sell to the buyers, not to the analysts If you’re looking for the trip of a lifetime, go to Colombia Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 29 min

Top Podcasts In Management

Listeners Also Subscribed To