The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr

SaaStr 753: Unveiling the 2024 CRO Playbook, How to Navigate A Shifting Sales Environment with Salesloft's CRO Mark Niemiec
In this insightful podcast, Mark Niemiec, the CRO of SalesLoft, shares his strategic approach and key lessons learned since joining the company in February.
Drawing from his extensive experience at Salesforce and Cisco, Mark discusses the challenges and opportunities that come with onboarding as a new CRO, especially in dynamic market conditions. He emphasizes the importance of vision setting, strategic planning, and effective communication. Mark also provides practical tips on customer engagement, team dynamics, and the significance of maintaining a balanced work-life routine. Whether you're a founder, sales leader, or aspiring CRO, this episode offers valuable actionable insights for driving successful change in your organization.

SaaStr 752: 9 Signs a Startup Isn’t Going to Make It with SaaStr CEO and Founder Jason Lemkin
SaaStr Founder and CEO, Jason Lemkin sat down to discuss 9 signs a startup isn’t going to make it. We all know, we’re living in strange times.
A lot of AI companies are growing 500% a year and exploding A lot of public leaders are struggling Some unicorns are doing incredibly well, while others have stalled and are growing at zero Founders are struggling with how to deal with these changes, and VCs and executives are trying to decide if companies are worth joining, investing in, or sticking it out with. It’s nuanced.
So, let’s look at the nine signs a startup will fail. As leaders, if you see yourself doing some of these things, maybe it’s time to stop it.

SaaStr 751: How to Use AI-Powered Marketing to Get More Leads and Customers with Guillaume Cabane of HyperGrowth Partners
As a marketing leader, how do you use today’s AI platforms and tools to become more efficient?
 Guillaume Cabane, Co-Founder and General Partner at HyperGrowth Partners and ex-head of marketing at Drift, Gorgias and Segment, shares how you can win with AI in outbound, SEO, and paid. 
AI was good a year or two ago, but its quality was less than that of a human. There was less cost and less quality. Nowadays, we have more quality and speed, yet still at a lower cost.
What does that mean for marketing?
Each motion has different CACs. The sales-led approach we’re used to, which is pretty efficient but relatively expensive. On the other side, you have PLG, which is fairly cheap but generally drives lower CAC and smaller customers. You have this spectrum from low contract value to high ACV, which is correlated with low CAC to high CAC.
With those CACs and ACVs, you have typical segmentation of micro to Enterprise, and within that segmentation, you have the channels. On the cheap, low-CAC side, you’ll have SEO and virality: the PLG playbooks.
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SaaStr hosts the largest SaaS community events on the planet.
Join us in 2024 at:
SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 --------------

SaaStr 750: What it Takes to Get Funded in 2024 with SaaStr CEO and Founder Jason Lemkin
What it really takes to raise venture capital today, in 2024
Stress in System Why Everyone Seems to be Chasing AI Where the Decacorns Are Databricks and Canva What a "Fund Returner" is in Venture Capital How a $2B and a $100m VC Fund Make Money What a Top Decile Startup Looks Like and Much More!! SaaStr hosts the largest SaaS community events on the planet.
Join us in 2024 at:
SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20

SaaStr 749: The Lost Podcast Aaron Levie, CEO of Box, and Jason Lemkin, CEO of SaaStr, in 2013:  "Thinking About $1 Billion in ARR"
Hey, everybody at SaaStr, we didn't realize until a Twitter exchange the other day that we have a lost SaaStr podcast for real. Just when SaaStr was getting going in January 2013, SaaStr CEO and Founder Jason Lemkin went out and went to Box's offices and interviewed Aaron Levie CEO and Co-founder of Box.
This was over a decade ago now and it was lost. 
We recorded it but didn't know what to do with it. And the audio quality was pretty bad, but we used AI to clean it up and we thought this would be really fun to listen to at a formative time. Back then, Box had just crossed 400 employees. It was no longer a startup. And we talked about going enterprise. We talked about squinting on the horizon and seeing the $1B ARR which box has since passed, and what it might be like to go bigger. 
It's a moment in time but you can listen to a different side, maybe even a more lighthearted side before things get really hard after the IPO. 
It is harder after you go public. But this was just before that. It's the lost SaaStr podcast. The earliest days of Box with Aaron Levie and Jason Lemkin together. 
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SaaStr hosts the largest SaaS community events on the planet.
Join us in 2024 at:
SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20  

SaaStr 748: Fundraising During A Downturn, Advice for Hiring in 2024 and Much More with SaaStr CEO and Founder Jason Lemkin 
To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience's most burning questions. AMA’s with Jason are wildly popular for his expertise and no-holds-barred delivery.
Jason give his advice on the following topics:
Hiring in 2024 Running PLG and Enterprise GTM at the same time How to Categorize Revenue for VCs Are Marketing Agencies Worth Investing In? Do VCs Ignore Founder Logos The ideal post-sales process Advice For Companies Looking To Raise During A Downturn --------------------------------------------------------------------------------------------
SaaStr hosts the largest SaaS community events on the planet.
Join us in 2024 at:
SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 --------------
 
This episode is sponsored by Pendo, the all-in-one product experience platform.
Pendo helps your users do the things you really want them to do. You can try Pendo for free at Pendo.io/saastr and check out Mind The Product, the community for product people like… us.