170 episodes
Marketing Made Simple Powered by StoryBrand
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- Business
Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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From Local to Global—How to Adapt Your Message for International Audiences
Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campaigns and missed opportunities to connect with broader audiences. In these cases, a brand needs a universal and flexible framework that accommodates different cultural contexts.
In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dig into the intricacies of international marketing with special guest Daan Schmidt, head of StoryBrand Netherlands. Daan shares his experiences and insights on using the StoryBrand framework in different cultural settings. You’ll learn actionable tips on how to adapt your marketing strategies for various audiences while keeping your message clear and effective. Tune in and get strategic advice that will help expand your reach and connect with customers across the globe!
For more details on StoryBrand Netherlands, go to StoryBrand.nl.
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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand -
From Complicated to Concise—The Formula for a Flawless Marketing Pitch
Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential customers scratching their heads. Cutting through this complexity and speaking directly to your audience’s needs can be the game-changer your business is looking for. But how exactly do you do that?
In this week’s episode, hosts Dr. JJ Peterson and April Sunshine Hawkins chat with Curt Stockwell, a StoryBrand Certified Guide and the owner of Well Dressed Walrus, a marketing agency based in Spokane, Washington. They dive into the magic of the one-liner, a succinct formula that neatly packages your customer’s problem, your solution, and the benefits they can expect. You’ll learn how to simplify your message in a way that puts your customer right at the heart of your story. Listen in and find out how to craft a one-liner that will transform your marketing efforts, making them more understandable and engaging for everyone!
Contact StoryBrand Certified guide Curt Stockwell directly at MarketingMadeSimple.com/Curt-Stockwell.
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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand -
The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from a hasty sales pitch, the business loses an opportunity they may never get back. So when is the right time to make a sales pitch so that your customers feel comfortable and keep coming back?
In today’s episode, J.J. and April talk with special guest Mehrab Reza, a StoryBrand Certified Guide and the owner of Adlantica Agency. Mehrab answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ He shares his expertise on how to approach people in a way that truly invites the customer into a relationship. Listen in and learn strategies that will earn your customers’ loyalty for the long-haul and make them repeat buyers!
Contact StoryBrand Certified Agency owner Mehrab Reza directly at MarketingMadeSimple.com/Adlantica.
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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand -
How to Turn Sales Team Feedback into Marketing Gold
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow.
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In most businesses, there’s a major disconnect between the sales and marketing teams—and this is a problem. Why? Because the sales team is out on the front lines every day, hearing about the desires, objections, and concerns of potential buyers. And when there's no communication between the sales team, who knows what the customers want, and the marketing team, who tries to get the customers' attention, it can result in weak marketing efforts and underwhelming revenue. So how can you close this gap between sales and marketing to create stronger, more successful marketing strategies?
In this week’s episode, Schell Gower, a StoryBrand Certified Guide and fractional CMO with over 20 years of experience in sales and marketing, joins hosts Dr. J.J. Peterson and April Sunshine Hawkins. Schell explores how to get sales and marketing teams talking effectively. You’ll learn how fluid communication not only closes the gap between marketing's assumptions and sales' real experiences but also greatly improves marketing results. Listen in and get practical tips to make sure these two key areas are working together to drive growth.
Contact StoryBrand Certified Guide Josh Cantrell directly at MarketingMadeSimple.com/Schell-Gower.
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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand -
How to Convert Customers Stuck On the Fence
Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you money. So what can we do to light a fire under the leads who are dragging their feet?
In this episode of Marketing Made Simple, J.J. and April are chatting with special guest Josh Cantrell, a StoryBrand Certified Guide and a B2B marketing pro. Josh answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ He reveals the importance of creating a sense of urgency in marketing, how to make your customers more responsive, and the direct response strategies that can do just that. Listen in and discover how to inspire procrastinating customers to finally take action!
Contact StoryBrand Certified Guide Josh Cantrell directly at MarketingMadeSimple.com/Josh-Cantrell.
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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)
Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment. They're missing out on a key business truth: real, lasting success comes from regular effort and really connecting with people over time, not just one lucky shot.
In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins bring in special guest Alex Lau to offer up a fresh perspective on achieving long-term success in marketing. Alex, who owns a StoryBrand Certified Agency in Australia, provides a compelling argument for the power of consistent action and small, strategic improvements. He shares how these practices lead to significant progress over time. You’ll discover why shifting focus from quick fixes to reliable, methodical marketing efforts will resonate more with audiences and produce lasting results. Listen in and learn key marketing mindsets and tactics for sustainable growth!
Contact StoryBrand Certified Guide Alex Lau directly at MarketingMadeSimple.com/seesharp.
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.
Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!
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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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