SaaS Growth Whisperers With Johnozuysal johnozuysal
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- Business
I’m John, former fitness model turned investment banker and now a full-time B2B SaaS geek
I entered the startup scene, as a co-founder replacement to 500Startups backed SaaS company. Over the years, I have built and led growth teams at various B2B SaaS companies, while mentoring others. I am always open for content collaboration and virtual coffee, you can reach out to me from:
LinkedIn: https://www.linkedin.com/in/john-ozuysal/
Email: johnozuysal@gmail.com
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Episode 26: How to use JBTD framework to do Better Marketing?
A lot of marketers are still relying on guessing when it comes to decision making.
I always say that "guess marketing" is my go to tool for startup failure
Aggelos, Founder of Growth Sandwich will explain how he uses JBTD framework with his clients to remove the guesswork from the marketing
In this episode we talked about:
How can you create JBTD based GTM strategy?
How to fix your positioning with JBTD?
How can you use value gap analysis to fix your churn problem?
How do you properly design customer survey to understand the reasons behind the churn -
Episode 25: The Stair Step Content Method: From 5k to 50k Monthly Visits In Less Than 12 Months
In this episode I hosted Brad Smith, CEO of Wordable.
We talked about:
Hypergrowth Content Strategy: 23K New Keywords, 825 1st Page Rankings (Monday.com Case Study)
The Stair Step Content Method: From 5k to 50k Monthly Visits In Less Than 12 Months
How early stage startups should do content marketing ? -
Episode 24: How to do SaaS SEO the right way?
In this episode I hosted Georgios Chasiotis from MINUTTIA. Georgios Chasiotis helps saas businesses to skyrocket their organic traffic with SEO and he quickly scaled up his own agency in 2 years.
In this episode you will learn:
Why you're doing SaaS SEO wrong,
What you need to do to fix your SEO strategy
The exact activities you need to invest your time and resources on based on your company's lifecycle stage.
Powered by UserGuiding -
Episode 23: How Planable.io generates most of their inbound leads by publishing 1-2 articles per quarter?
I hosted Miruna Dragomir - CMO of Planable and she talked about:
- How did the change in their content marketing strategy from volume-centric to intent-centric impact their lead generation?
- How did one data-based article help them to go viral?
- How do they plan their content marketing initiatives? -
Episode 22: How to create great content with Alessandra from Mailshake
How to create amazing content like Mailshake?
In this episode, I am hosting Alessandra Colaci, VP of marketing at Mailshake
Alessandra will talk about:
How to create amazing content
Where to find your audience
How to find the right content mix -
Episode 21: How Lemlist went from 0 to $8m ARR in less than 3 years?
Do you know a company that went from 0 to $8m ARR in less than 3 years?
If the answer is no, I know one this company is Lemlist
I also know one person who can tell us the secret, and that is my friend Vukasin Vukosavljevic
In this episode Vukasin Vukosavljevic head of growth of Lemlist will talk about 3 marketing plays that worked well for him in the last 12 months
Vukasin talked about:
1) How simple website optimizations & conversation copywriting boosted their conversion last quarter
2) How building an agile marketing CRM in customer.io helped Lemlist both in interest and retention funnel stages
3) Why becoming a better leader and optimizing things internally is the best growth marketing strategy