Independent Business HoneyBook

Did you know that there is a science to copywriting? In this episode, I sit down with Christina Torres, copywriter and CEO of Run and Tell That Co. She shares the differences between selling as a product versus a service-based business, mistakes that business owners make when it comes to their copy, and how to loosen up your sales page buttons. 
This episode is full of tips to help you strengthen your copywriting abilities and help you feel more confident selling your products or services. 
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Resources mentionedRob March and The Copywriter Club
ChatGPT
Claude.ai
Otter.ai
Loom

Connect with the guestWebsite: https://www.runandtellthat.co/ 
Instagram: https://www.instagram.com/christinateeee

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Is your business supporting your life? In today’s episode, we’re joined by Ashlyn Carter, the founder and CEO of Ashlyn Writes. Ashlyn wasn’t always a business owner, but instead entered this journey due to her mental health forcing her to leave her corporate job. 
Listen in as she shares how she confidently integrates her own life stories into her copy, builds systems that support her life, and manages her mental health. Plus she’s even highlighting pricing strategies for entrepreneurs. This episode is jam-packed with so many nuggets that every business owner needs to hear.
Trigger Warning: Please note that this conversation contains a brief conversation about eating disorders. If you are not in a place to listen, we totally understand and encourage you to skip today's episode.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation[3:03] Leaving a corporate career to start a copywriting business[9:01] How to develop your story as a business owner[15:12] Good writers are good noticers of life[17:29] Taking care of your mental health as a business owner[22:48] Creating systems so that your business can run without you[27:49] How to evaluate your pricing[32:38] How to feel confident when selling your services using strong copywriting[43:09] The biggest differentiator between the businesses that succeed and the ones that fail
Resources mentionedGen Z Broke the Marketing Funnel article1000 True Fans articleCodie SanchezAtomic HabitsHoneybookShanna Skidmore
Connect with the guestWebsite: https://ashlynwrites.com/Instagram: https://www.instagram.com/ashlynscarter/ 

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If you are a business owner that is looking for more ways to put yourself out there and gain more visibility in your business, this episode is for you. Mallory Blair, the CEO and co-founder of Small Girls PR, joins us for a very fun conversation on how business owners can find and pitch for various PR opportunities to help bring more exposure to their businesses.
Mallory shares the unique way she started in PR, tangible strategies to find and pitch ourselves to various media outlets, and how having grit and resilience in your business can pay off in the most amazing ways.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Resources mentionedMuckrack reportMuckrack PR softwareConnectively
Connect with the guestWebsite: https://www.smallgirlspr.com/Instagram: https://www.instagram.com/yourpalmal/ 

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As an independent business owner, you have the opportunity to create lasting impact with your business. You have the power to be a changemaker. In this episode, marketing strategist and author Erika Tebbens joins the show to talk about how we can gain more confidence and become changemakers in our business. From testifying before members of the House Subcommittee on Agriculture and Nutrition to running for office when asked to, Erika shares her experience in how we can turn our mission into a movement.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Resources mentionedErika’s book, You’ve Got This: https://erikatebbens.com/book  
Connect with the guestWebsite: https://erikatebbens.com/Sell It, Sister podcast: https://erikatebbens.com/podcast-indexInstagram: https://www.instagram.com/erikatebbensconsulting 

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Today's episode is a reminder that you are your superpower. Business development expert Terry Rice joins us to talk about the power of leaning into your gifts and proudly sharing your story.  Our stories are powerful and Terry demonstrates how leaning in and inviting people into his journey has paid off for him and his business. 
The best way to stand out as a business owner is to fully embrace who you are and Terry gives us tangible tips on how to do that. Listen in as Terry walks us through some of the hardest moments in his life and how that has shaped him into the business owner he is today.
Trigger warning: Before we dive in to today’s episode, please note that this episode contains conversations surrounding child loss. If you're not in a place to listen, we truly understand and encourage you to skip today's episode.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Resources mentionedThis Book Will Make You Dangerous by Tripp LanierStutz documentary
Connect with the guestReclaim and Advance podcast: reclaimandadvance.comLinkedIn: linkedin.com/in/terry-riceWebsite: mygoodpeople.comInstagram: instagram.com/itsterryrice
Connect with the hostWebsite: podcast.honeybook.comInstagram: instagram.com/honeybookInstagram: instagram.com/akuakonadu_

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If you are a business owner who's in need of a reset, then this episode is for you. Justin Shiels is a creative consultant, speaker, and author of The Reset Workbook. He is on a mission to help guide business owners to meaningful breakthroughs so they can unleash their creative potential.
We sat down for a fulfilling conversation on what it really means to have a reset in your business. Spoiler alert: you don't have to be going through a rough patch in order to reset. We also talk about how we can embrace change and how we can trust our instincts as business owners.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Resources mentionedThe Reset Workbook
Connect with the guestJustin’s business: socurious.coJustin’s personal website: justinshiels.com
Connect with the hostWebsite: podcast.honeybook.comInstagram: instagram.com/honeybookInstagram: instagram.com/akuakonadu_

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