172 episodes

No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

This podcast is hosted by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.

No Labels Necessary BRANDMAN NETWORK

    • Music

No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

This podcast is hosted by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    #170 | Are you dumb if you're trying to get rich by making music?

    #170 | Are you dumb if you're trying to get rich by making music?

    Join ForeverFan Today and Use Promo Code: NOLABELS02
    http://www.foreverfanmusic.com/?ref=NoLabels

    Want to see some of the artists/labels we've helped?
    Visit https://www.contrabrand.agency

    This channel is run by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    #NoLabelsNecessary #indieartist #musicmarketing

    • 16 min
    #169 | How This Artist Used The Song A Week Strategy to Blow Up on Spotify ft. Blvk Svm

    #169 | How This Artist Used The Song A Week Strategy to Blow Up on Spotify ft. Blvk Svm

    Sign Up For Too Lost & Use Our Promo Code NOLABEL
    https://www.toolost.com/

    Want to see some of the artists/labels we've helped?
    Visit https://www.contrabrand.agency

    Want to grow your music career? Join our community👇🏽
    http://www.nolabelsnecessary.com/pod?el=ytpod168

    Chapters:
    0:00 - Intro
    1:25 Blvk Svm Blow Up Moment
    4:09 Song a Week Release Strategy
    6:16 The Song a Week Strategy in 2024
    7:04 What Would you have changed about the strategy?
    9:46 The Right Time to Slow Down Releases
    13:08 Creative Production vs Creative Marketing
    15:40 Talent can only get you so far
    18:37 What Artists Get Wrong About Fans
    21:59 Blvk Svm First Steps During Viral Moment
    26:09 How Blvk Svm Tested Ads
    28:03 Whats Wrong with Concious Rap?
    40:34 What Made You Want to Work With Too Lost
    43:37 Advice For Starting Artists

    This channel is run by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    #NoLabelsNecessary #indieartist #musicmarketing

    • 47 min
    #168 | Music Marketing Lessons You Can Learn From The Drake vs Kendrick Beef

    #168 | Music Marketing Lessons You Can Learn From The Drake vs Kendrick Beef

    Join ForeverFan Today and Use Promo Code: NOLABELS02
    http://www.foreverfanmusic.com/?ref=NoLabels

    Want to grow your music career? Join our community
    http://www.nolabelsnecessary.com/pod?el=ytpod168

    Chapters:
    0:00 Intro
    01:17 7 Things You Can Learn From This Social Media War
    06:00 What Does Winning Rap Beef Look Like in 2024
    15:33 Why Bars Win The Battle
    24:05 Why Kendrick Won The Bars Battle
    34:22 The Affects of Two Big Artists Battling
    47:19 How Drake's Fans Made it Worse
    1:03:13 Drake and Kendrick Similar Pop Level
    1:07:09 How Social Media Skyrocket the Beef
    1:28:47 How Fast Social Media can Respond
    1:46:56 The Reaction YouTubers
    1:54:23 Why Producers matter in Rap beefs
    1:57:36 Why You Need the Tea
    1:59:29 Drake's Mistakes
    2:16:46 Why Kendrick Won
    2:19:58 Kendick's Winning Strategy
    2:30:57 Kendrick's Allegations Had A Stronger Impact

    Want to see some of the artists/labels we've helped?
    Visit https://www.contrabrand.agency

    This channel is run by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    #NoLabelsNecessary #indieartist #musicmarketing

    • 2 hrs 35 min
    #167 | The Hard Truth About Monetizing Your Fanbase & Die-Hard Fan Behavior

    #167 | The Hard Truth About Monetizing Your Fanbase & Die-Hard Fan Behavior

    @DevvonTerrell is reclaiming independence in his music career by prioritizing direct engagement with his fans. Through subscription services and other platforms, he's bypassing traditional industry structures, allowing fans to have significant influence on his career trajectory!

    Want to see some of the artists/labels we've helped?
    Visit https://www.contrabrand.agency

    Sign Up For Too Lost & Use Our Promo Code NOLABEL
    https://www.toolost.com/

    Want to grow your music career? Join our community👇🏽
    http://www.nolabelsnecessary.com/pod?el=ytpod167

    Chapters:
    0:00 - Intro
    00:08:12 - The Golden Era of Independent Music
    00:10:58 - Shifting to New Ways of Making Money in the Music Industry
    00:18:12 - The Future of Music Monetization
    00:21:44 - Artist Subscription Services
    00:25:32 - The Effect of Fan Behavior
    00:27:04 - Music Monetization Routes
    00:29:49 - Fan Engagement through Subscription Model
    00:30:30 - Creating an Exclusive Fanbase
    00:40:37 - Financial Success in the Music Industry
    00:51:34 - Being The Living Weirdo
    00:54:10 - Growing Your Ideal Fanbase
    01:04:22 - The Value of Learning Skills
    01:14:26 - Influential RNB Artists
    01:16:21 - Potential Impact of TikTok Ban

    This channel is run by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    #NoLabelsNecessary #indieartist #musicmarketing

    • 1 hr 21 min
    #166 | 3 Part UNAVOIDABLE Formula You NEED to Be A Successful Artist

    #166 | 3 Part UNAVOIDABLE Formula You NEED to Be A Successful Artist

    Want to see some of the artists/labels we've helped?
    Visit https://www.contrabrand.agency

    Join ForeverFan Today and Use Promo Code: NOLABELS02👇🏽
    http://www.foreverfanmusic.com/?ref=NoLabels

    Want to grow your music career? Join our community👇🏽
    http://www.nolabelsnecessary.com/pod?el=ytpod162

    This channel is run by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    #NoLabelsNecessary #indieartist #musicmarketing

    • 23 min
    #165 | Concert Ticket Price Rises Are Outpacing Inflation... Here's What It Means For Artists

    #165 | Concert Ticket Price Rises Are Outpacing Inflation... Here's What It Means For Artists

    Sign Up For Too Lost & Use Our Promo Code NOLABEL
    https://www.toolost.com/

    Want to grow your music career? Join our community👇🏽
    http://www.nolabelsnecessary.com/pod?el=ytpod165

    Want to see some of the artists/labels we've helped?
    Visit https://www.contrabrand.agency

    This channel is run by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    #NoLabelsNecessary #indieartist #musicmarketing

    • 18 min

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