Search Off the Record Google
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- Technology
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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
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Building SEO community with office hours
In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners.
Resources:
Episode transcript → https://goo.gle/sotr074-transcript
Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM
Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F
Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP
Jo Juliana Turnbull on X → https://goo.gle/44V8xKF
Mike Chidzey on LinkedIn → https://goo.gle/4dSJg7Q
Submit a question for Google SEO Office hours → https://goo.gle/3K93A7A
Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull
Products Mentioned: Search Console - General -
Transcript for Building SEO community with office hours
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Let’s talk Content Decay
What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.
Resources:
Episode transcript → https://goo.gle/sotr073-transcript
Crypto redirects → https://goo.gle/4dq7Ywe
Outdated blog post on traffic drops → https://goo.gle/3y8UNQd
Mobile-Testing Tool blog post → https://goo.gle/4bsCJ1Q
Structured Data Tool landing page → https://goo.gle/4bvZ8Lw
Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. -
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Gemini for Social Posts: Game Edition
In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.
Resources:
Episode transcript → https://goo.gle/sotr072-transcript
SEO Starter Guide → https://goo.gle/42alrmy
rel=prev/next isn't a signal → https://goo.gle/4aIWz8F
Managing Multi-Regional Sites → https://goo.gle/3J3u5e9
Bubble chart analysis → https://goo.gle/49q9VW8
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast -
Transcript for Gemini for Social Posts: Game Edition