The Tom Ferry Podcast Experience Tom Ferry

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday. 

Your buyer strategies need an update. 
 
The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. 
 
Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market.
 
In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer. 
 
Listen now. 

Buyer agency has never been more important. 
 
Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. 
 
In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today. 
 
Watch or listen now.
 
In this episode, they discuss…
0:00 – Fixing buyer agency perception 
4:08 – What matters to consumers
9:16 – Questioning value
12:00 – Setting better expectations
16:25 – Tell the right story
22:50 – Revealing statistics
26:30 – The best script is the truth 
31:00 – Lead the pack

Your buyer presentation has NEVER been more important. 
 
With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.
 
In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. 
 
You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!
 

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. 
Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview.
This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind. 
Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below:Gen Z & Millennial Buyers
10 Minute Personal Story
Stop Buying a Home Video
 
In this episode, you’ll hear about…
0:00 – News & Updates
6:00 – Tips & Tactics
10:30 – Interview with Zachary Foust