Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams Sarah Noel Block

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We're continuing our branding series and diving into the importance of authenticity in your brand.

Discover the transformative power of aligning business with your true self! Dive into our candid chat as we explore the magnetic allure of authenticity—how it attracts the right clients and repels the wrong ones. Learn from our journey through personal healing to ignite professional growth. Trust your gut, embrace intuition, and share this journey with others.

Biggest Takeaways:


Align with Authenticity: Prioritize aligning your business with your core values. Use authentic marketing to attract suitable clients and repel those who aren’t a good fit, enhancing both satisfaction and sustainability.Listen to Your Intuition: Emphasize the importance of trusting your intuition in decision-making. This ensures your business choices resonate with your true self, boosting both satisfaction and effectiveness.Overcome Fear of Rejection: Address and overcome the fear of being disliked. By being true to yourself, you naturally attract the right opportunities and relationships, which are crucial for both personal and professional growth.Apply Therapeutic Insights: Leverage insights from therapy to break through personal and professional barriers. These lessons help align your business operations more closely with your personal development, leading to improved business outcomes.Focus on Energy and Healing: Consider the energy you invest in your business and ensure it aligns with your authentic self. Explore therapies like somatic work to deepen self-understanding and healing, enhancing your business relationships and practices.Meet Lisa Aranas

Lisa Aranas, JD, LCPC, is a Life Coach and Licensed Clinical Professional Counselor. She is also a certified divorce and custody mediator, personal trainer, and holistic nutritionist.

Lisa has an MA in Family Counseling from Northeastern Illinois University and a JD in family Law from Loyola University Chicago School of Law.

For the past 20 years, she has devoted herself to doing what she loves best—bringing harmony and happiness to anyone whose life she can touch.

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Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Rebl Risty, a StoryBrand certified consultant, teaches us how to transform your brand narrative to put your customers at the heart of the story. Learn how to re-engage your network effectively, use strategic prompts to simplify networking, and maintain strong relationships long after the first connection. Tune in for actionable insights to elevate your brand's messaging and engage your audience like never before!

Biggest Takeaways:
Customer as Hero: Emphasize positioning the customer as the hero of your brand story, not your company or product. This approach ensures that your messaging resonates more deeply by focusing on the customer's journey and needs.Guiding Role: Your business should act as the guide in the customer's journey. Like Yoda to Luke Skywalker, your role is to provide the expertise and support that helps customers overcome their challenges and achieve their goals.Importance of Clarity: Avoid complexity in your messaging. The key to effective communication is clarity over cleverness. Ensure that your content is easy to understand and directly addresses the needs of your audience.Utilizing the StoryBrand Framework: Implementing Donald Miller’s StoryBrand framework can revolutionize your marketing by structuring your brand story to engage customers effectively. The framework outlines a clear path for crafting compelling narratives that spotlight the customer as the protagonist.Consistent Application Across Channels: The principles of the StoryBrand framework are versatile and can be applied across various marketing materials—from websites and social media to emails and beyond. This consistency ensures that every piece of content contributes cohesively to the overarching narrative of your customer as the hero.
Meet Rebl

REBL Risty is Founder & CEO of REBL Marketing. REBL became Certified in the StoryBrand 7-Part Framework, which helps companies eliminate confusion and communicate clearly with their customers to grow their businesses. 

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Website: https://www.sarahnoelblock.com
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Special thank you to our sponsors Planable.
Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)


Ever felt like your networking efforts are more like shooting in the dark than a strategic game of chess? Join me, Sarah Noel Block, as I share how I turned a lackluster Q4 into a booming success, thanks to effective networking and sharp sales tactics. Sales virtuoso Mike Renderman joins, sharing strategies for scalable sales systems. Learn to rebuild your network, cultivate trust, and forge meaningful connections. Discover my transition to proactive networking that forges stronger industry ties. Grab your notebooks for battle-tested strategies for networking like a pro, even with a busy schedule.

Biggest Takeaways


Strategic Networking Approach: Treat networking like a strategic game of chess rather than a random effort. Focus on making purposeful connections that align with your goals.Effective Sales Tactics: Implement sales strategies that are scalable and impactful. Look for ways to optimize your sales systems for long-term success.Rebuilding Your Network: When rebuilding your network, focus on cultivating trust and reputation. Seek to make genuine, meaningful connections with professionals in your industry.Transition to Proactive Networking: Move from passive networking to proactive engagement. Take the initiative to reach out and build relationships that can lead to new opportunities.Specific Networking Strategies: Engage in connection calls to build partnerships. Develop a Monday marketing routine to balance business development and client work effectively.Meet Mike

Mike Renderman is an Outsourced VP of Sales through his company, Powerline Sales Advisors which is powered by Sales Xceleration.  Mike helps owners, presidents, and CEOs of small to mid-size businesses (SMBs) achieve their sales revenue goals.  He leverage his experience and Sales Xceleration certification to design and implement customized sales strategies, infrastructures, and management systems that deliver sustainable growth.

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Resources

Last Chance! Sign up for our workshop, taking place 4/23 at 1:30pm CST. 
 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! 
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

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Special thank you to our sponsors Planable and Leadfeeder.


Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.---

Join me, Sarah Noel Block, for a candid chat with networking guru Jenna Kimball. We'll dive into the art of networking without the awkwardness, share tips on rekindling old connections, and reveal how a simple "Keep me in mind" can open doors you never knew existed. Get ready to transform your networking game!

Biggest Takeaways
Networking Mindset Shift: Approach networking with a positive mindset, believing that people are interested in what you have to say and that you have value to offer.Open-Ended Questions: Use open-ended questions to spark meaningful conversations and allow others to share more about themselves, creating deeper connections.Offer Value First: Focus on how you can serve others and offer value in your networking interactions, rather than immediately seeking something in return.Keep in Touch: Reengage with your existing network by reaching out with genuine interest and keeping track of your interactions to maintain relationships over time.The Power of "Keep Me in Mind": Use this phrase to leave a lasting impression and keep doors open for future opportunities without putting pressure on the other person.Meet Jenna
Jenna Kimball is a Director of Recruiting at dentsu international. She has extensive recruiting experience working with marketing candidates across a variety of industries, from first-time job seekers to senior executives. She has coached thousands of candidates through the job interview process. Jenna is also a former board member of AMA Chicago and the AMA’s National Practitioners Council where she gave career advice to their national membership base. She has been featured on webinars, podcasts, industry events and panel discussions about how to excel in a job interview and coaching candidates. She has also written a book available on Amazon called Interview Like a Pro: Stop the Self Sabotage and Get the Job You Deserve. She lives in Chicago with her family.

Resources

LinkedIn
Article: Networking for Beginners
Website
Her Book

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Website: https://www.sarahnoelblock.com
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Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

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Special thank you to our sponsors Planable and Leadfeeder.


Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.


Ever felt that awkwardness when networking? Say hello to our guest, Amy Pruitt, who's here to transform those cringy moments into meaningful connections. We're dishing out the secrets to making networking work for you, from locking in real appointments to hosting your own events. Say goodbye to pointless card swapping and hello to boosting your professional rep. We've even got a workshop coming up to sharpen those skills, so stay tuned! This episode is just the start of a series that'll turn you into a networking pro. Check out our show notes for more info and to share your success stories. Let's network like a boss!

Your Biggest Takeaways


Set Clear Goals for Networking: Instead of focusing on collecting business cards, set clear objectives like scheduling follow-up appointments during the event itself.Host Your Own Networking Events: By hosting your own events, you position yourself as a connector and authority in your field, which can lead to increased visibility and opportunities.Use Structured Activities: Incorporate activities like speed networking or icebreakers to make your event more engaging and less awkward for attendees.Leverage Unique Venues and Themes: Hosting events in interesting locations or with unique themes (like jazz nights or educational talks) can make your networking event stand out and be more memorable.Start Small and Build Relationships: Don't worry about the size of your event; focus on building meaningful connections. Over time, these relationships can lead to business opportunities and help you establish authority in your industry.Meet Amy Pruitt

Amy has been designing professionally since she was five years old. Ok, that's a stretch, but she DID win her first bicycle in a Toys'R'Us design contest. With her company AP Creative Designs, Amy creates full-scope rebrands for successful businesses that are ready to level up. She's also a #boymom and wife, living with her family and two dogs in idyllic Hillsborough, North Carolina.

Resources

Follow Amy on LinkedIn
AP Creative Designs
Network in Action

Upcoming Workshop

5 Ways to Network without Feeling Awkward
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

Send us a Text Message.
Special thank you to our sponsors Planable and Leadfeeder.


Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.

Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on positioning services, the power of workshops, and group consulting. Discover actionable tips for offer alignment and preventing burnout.

Key Takeaways:


The Importance of Packaging Your Offer: The way you position and package your offer can make a significant difference in its profitability and appeal. Even if you're essentially offering the same core service, different packaging can attract different audiences.The Concept of Owned Media: The desire to own their stage and build authority is a common theme among clients. This can be achieved through content marketing and other strategies that establish a strong online presence.The Power of Scalable Offers: Scalable offers, such as workshops or group programs, can help businesses grow without the burnout associated with one-to-one service models. This approach allows for serving more clients while maintaining a high level of quality.The Role of Workshops in Sales: Workshops can be an effective sales system, allowing you to test and refine your offer while building trust with potential clients. They provide a platform for demonstrating your expertise and engaging with your audience in a meaningful way.Adapting to Market Needs: Being open to iterating and evolving your offer based on market feedback is crucial. This agility allows you to stay relevant and continue to meet the changing needs of your clients.The Value of Group Consulting: Group consulting can offer a unique blend of personalized support and community learning. It can be a great way to leverage your expertise in a scalable way while providing clients with a supportive environment for growth.Meet Annmarie Rose:

AnnMarie Rose is an Online Business Strategist & Offer Alignment Expert with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.

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Resources:
Tiny Marketing Club Beta Application

Ace Your Scalable Offer Workshop


Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

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