144. Shifting from Pain Point Marketing to Relational Marketing

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In this episode, I decode the exact formula of pain point marketing and discuss the ethical implications of using these strategies. This is especially relevant for space-holders who are trying to share work about nervous system regulation and somatic healing but feel like there are no ethical ways to market their work.  By understanding the tactics of pain point marketing, you'll be able to see through the veil and create choice and nuance both as a consumer and as a spiritual entrepreneur. 

Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast.

She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others.

As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service.

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This podcast is made possible with sound production by Andre Lagace.