A:360 Podcast #17 - Starting with a Question A:360 | The Knowlton Group

Today's A:360 discusses why it is critical to boil analytics down to well-defined questions. A question is the fundamental building block of analytics. Well-defined questions can shape and simplify the delivery of analytics to an organization. For those business users who aren't quite sure what data they are looking for, helping them shape a question can be an excellent starting point.