100 episodios

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

Behind the Numbers: an EMARKETER Podcast eMarketer

    • Tecnología
    • 5.0 • 1 calificación

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

    Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024

    Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024

    On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

     




     

    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-april
     
    © 2024 EMARKETER
     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
     

    • 28 min
    The Daily: GenAI's Economic Impact, Part 2—The Effect on Jobs, Apple's GenAI Strategy and AI's Measurement Problem | Apr 23, 2024

    The Daily: GenAI's Economic Impact, Part 2—The Effect on Jobs, Apple's GenAI Strategy and AI's Measurement Problem | Apr 23, 2024

    On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-genai-economic-impact-part-2-effect-jobs-apple-genai-strategy-ai-measurement-problem
     
    © 2024 EMARKETER
     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
     

    • 22 min
    The Daily: GenAI's Economic Impact, Part 1—The Economy, Amazon's AI Investments and ChatGPT in The Physical World | Apr 22, 2024

    The Daily: GenAI's Economic Impact, Part 1—The Economy, Amazon's AI Investments and ChatGPT in The Physical World | Apr 22, 2024

    On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-genai-economic-impact-part-1-the-economy-amazon-ai-investments-chatgpt
     
    © 2024 EMARKETER
     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
     

    • 22 min
    The Weekly Listen: What Replaces "Just Walk Out" as The Future of Retail, The Atlantic's Come Back, and Igniting TV Shopping | Apr 19, 2024

    The Weekly Listen: What Replaces "Just Walk Out" as The Future of Retail, The Atlantic's Come Back, and Igniting TV Shopping | Apr 19, 2024

    On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

     




     

    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-weekly-listen-what-replaces-just-walk-out-future-of-retail-atlantic-come-back-igniting-tv
     
    © 2024 EMARKETER
     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
     

    • 39 min
    The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024

    The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024

    On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-how-make-your-brand-right-amount-of-safe-vertical-video-ads-tv-hulu-content-on-disney
     
    © 2024 EMARKETER
     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
     

    • 17 min
    Reimagining Retail: How to Reduce Friction at the Point of Sale and Predictions for the Future of Retail Payments | Apr 17, 2024

    Reimagining Retail: How to Reduce Friction at the Point of Sale and Predictions for the Future of Retail Payments | Apr 17, 2024

    On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
     
     
    © 2024 EMARKETER
     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
     

    • 24 min

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