63 episodios

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

BRAVE COMMERCE Rachel Tipograph & Sarah Hofstetter

    • Economía y empresa

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

    Mondelez’s Jie Cheng on different eCommerce adoption & maturity dynamics across global markets

    Mondelez’s Jie Cheng on different eCommerce adoption & maturity dynamics across global markets

    Jie Cheng, Global Head of eCommerce at Mondelez’s, shares her expertise on the different eCommerce dynamics across global markets. She explains how eCommerce definitions, strategies and priorities change for different countries, and how to leverage new strategies from more advanced markets across the globe, such as China & the rise of livestream shopping. Jie also dives into how to educate your organization on the value of grocery eCommerce by creating a clear, inspiring vision to spread across every team - “Developing a future ready workforce to win the future of commerce”

    • 22 min
    The First Anniversary of BRAVE COMMERCE and season 2 kick off!

    The First Anniversary of BRAVE COMMERCE and season 2 kick off!

    It is the one year anniversary of BRAVE COMMERCE, and Sarah & Rachel reflect on why they started this podcast to begin with, how it's grown over the year, and their next big collaborative event! This episode reflects on the greatest lessons from past episodes, honors the guests who have helped make BRAVE COMMERCE what it is today, and what's in store for Season 2.   

    • 21 min
    How to be agile in the fashion industry during this constantly changing commerce environment

    How to be agile in the fashion industry during this constantly changing commerce environment

    Tara McRae, CMO at Clarks, discusses how a brand can continue to innovate their marketing, supply chain & retailer strategies to stay on top of trends and policies that are changing  daily. Tara starts by describing the back- to-school and work trends she has seen throughout the year, and how brick & mortar has evolved into a digitally influenced space in 2021. She also gives her perspective on effectively managing channel conflict and attribution across a wide range of sellers & retailers. With a continued focus on agility, Tara describes how her team has stayed on the forefront of marketing trends as they make social media and digital the epicenter of the marketing strategy.  

    • 20 min
    Sargento’s Chris Houser on the evolution of the grocery industry into eCommerce

    Sargento’s Chris Houser on the evolution of the grocery industry into eCommerce

    Chris Houser, Senior Marketing Manager of Omnichannel at Sargento, is an original pioneer of eCommerce, with a deep experience in implementing eCommerce strategies and teams within the grocery industry. He discusses how technology has evolved in its role in grocery, and how eCommerce is slowly making its way through a traditionally brick and mortar category. Chris advises how grocery brands can implement these digital strategies, and how to migrate your eCommerce team through the organization. He also explains what it looks like to operate an omnichannel team, and how to own the full funnel operations of eCommerce

    • 17 min
    Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space

    Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space

    Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation, while respecting and appreciating the culture of your company. She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late towards making the consumer journey the best it can be. 

    • 21 min
    Nestle’s Neel Arora discusses building longstanding strategy post the eCommerce penetration burst

    Nestle’s Neel Arora discusses building longstanding strategy post the eCommerce penetration burst

    Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating organizations at scale, & making decisions quickly and effectively. 

    • 21 min

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