Business of Design ® | Interior Designers, Decorators, Architects & Landscapers Kimberley Seldon

The principles of storytelling, staying creative, and coming up with ideas are universal and can be applied across various domains, including marketing for interior design professionals.

In this episode we learn:
- storytelling can help you sell your projects and market your services
- marketing, at its core, is storytelling
- creatives must offer clients a vision, an experience
- methods to stay creative and come up with new ideas

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Designing for the future takes a multi layered approach that includes not just sustainability, but also circular and regenerative design principles. At every stage of the project, it’s worthwhile to consider how you can honor the planet and stay in alignment with your own values.

In this episode we learn:
- choose products that give back to the earth, made of recycled or biodegradable materials
- choose textiles that are certified organic
- choose deconstruction instead of demolition
- use multiple bins on site to sort into donate, sell, or landfill
- repaint, refinish, repurpose, redesign

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Why does it seem like you’re either drowning in opportunity or getting hit from behind by closing doors? Design professional, and BOD™ devotee, Jameelah Watkins-Mallett says there is an art to getting abundance in your life. And, it’s important to be discerning about what you will say yes to.

In this episode we learn:
- how small yeses turn into the big yes
- when it’s time to say no
- why it’s important to stand in your power, from your first project
- consider setting a minimum for your design fees

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

The journey to a dream career is frequently a winding path. That’s true for many of us, and it certainly describes the journey of designer Denean Jackson. Hear how she launched her business as a staging professional and then followed her heart to a niche in kitchen and bath design. Every year gets better, and there are big plans ahead for Denean.

In this episode we learn:
- self-assessment is an important tool
- reflect on your strengths, weaknesses, passions, and areas of expertise
- identify what sets you apart from others in the industry
- explore the current trends, demands, and gaps in the design market
- understand the needs and preferences of your target audience
- gather feedback from past clients to understand what they appreciated most about your services
- don’t be afraid to experiment and try out various specializations within interior design
- continue to learn through workshops, courses, and industry publications

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Could you take 1% of any revenue you earn and tuck it away, out of sight, safe in a savings plan? Yes, you can. Although 1% doesn’t sound like a lot, it might surprise you to see how fast your 1% asset will accumulate. Saving is a muscle, like any other. Taking 1% off the top may push you to get more creative with purchasing and expenses. Try it.

In this episode we learn:
- take 1% of all revenue and put it in a separate account
- train your brain to work without that 1%
- get in the habit of saving
- once 1% feels easy, push the boundaries, and save 2%
- if you continue to put your needs last, not saving for a rainy day, you’ll eventually burn out
- three profit levers you can pull in your business

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

There are so many joys and benefits of working on projects in different locations, but there are an equal number of challenges. Working on distant projects will force you to be extremely efficient and strategic with your time, benefiting all of your other projects in the long run.

In this episode we learn:
- How to manage projects in different time zones
- Develop good procedures for remote work
- Travel to the places where you want to work and build a presence
- Use a PR and Communications company to target new areas
- How out of town projects can teach you to be more efficient with on site visits
- If you work overseas, make sure to understand local building code, commercial laws, tax regulations, shipping clauses, business regulations, etc.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast