305 episodes

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Business War‪s‬ Wondery

    • Management
    • 4.9 • 15 Ratings

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

    KFC vs Chick-fil-A | The Colonel’s Last Stand

    KFC vs Chick-fil-A | The Colonel’s Last Stand

    It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR fiasco by accusing his new corporate bosses of letting standards slide and ruining the company. As the recession and Sanders wrath hammer revenues, the chain radically changes course, and commits to a “Re-colonelization,” reinstating  many of Sanders’ original recipes, and reinvesting in its disenchanted franchisees. Kentucky Fried Chicken surges just as Chick-fil-A makes a series of fatal errors; they lose millions in a marketing misstep, and take on debt to expand rapidly in shopping centers. As the recession deepens, and consumers as well as developers shun malls, Chick-fil-A faces financial ruin. Meanwhile, Popeyes has his own debt-fueled misadventures. Owner Al Copeland leans hard into the 1980s junk bond market and attempts to catch up with KFC by leveraging a hostile takeover of Church’s Fried Chicken, with fatal results.

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Expensify - Visit Expensify.com/BW to get started with a free trial.

    • 27 min
    The Art of Business Wars Lesson 4: Positioning

    The Art of Business Wars Lesson 4: Positioning

    oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order your copy, visit wondery.com/the-art-of-business-wars. 

    • 4 min
    KFC vs Chick-fil-A | The Henhouse Heats Up

    KFC vs Chick-fil-A | The Henhouse Heats Up

    It’s the late 1960s and Kentucky Fried Chicken’s new owner takes the rapidly expanding franchise public. America’s hottest new IPO makes dozens of employees instant millionaires, but not Harland Sanders, who sold his company for cash. Now brand ambassador, Sanders regrets his decision and attempts a coup. As civil war rages at Kentucky Fried Chicken, diner owner Truett Cathy in Georgia makes a life-changing decision: to open his own restaurant chain in the brand new frontier of the American shopping mall. But while Kentucky Fried Chicken and Chick-fil-A focus on growing their fiefdoms, a young donut shop owner in New Orleans turns his attention to creating the perfect spicy fried chicken recipe, and finds inspiration for its name from an unlikely source: a movie about an aging cop called Popeye Doyle. 

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Support us by supporting our sponsors!

    ZipRecruiter - Try ZipRecruiter FOR FREE at ZipRecruiter.com/BW.

    NetSuite - Let NetSuite show you how they’ll benefit your business with a FREE Product Tour at NetSuite.com/WARS.

    • 26 min
    KFC vs Chick-fil-A | The Birth of the Bucket

    KFC vs Chick-fil-A | The Birth of the Bucket

    It’s the 1950s in Kentucky and Harland Sanders faces bankruptcy once again. 65-years-old, broke, unemployed and desperate, he barnstorms the country, living out of his car, selling his secret fried chicken recipe to restaurant and diner owners. Franchising is a new concept and it’s hard going, but Sanders makes an invaluable convert of Pete Harman, a Utah restaurateur, who becomes his first franchisee. Harman creates the icons of the Kentucky Fried Chicken brand, including its name, and becomes a lifelong champion of the company. Meanwhile in Atlanta, a local airline presents Truett Cathy with a surplus of boneless chicken, which he slips into a bun and turns into pure southern fried chicken gold. 

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Sunday - Visit GETSUNDAY.COM/BW to get $20 off your custom lawn plan at checkout!

    Butcher Box - Right now, ButcherBox is offering new members ground beef for life. That’s TWO pounds of ground beef in every box for the life of their subscription. Just go to ButcherBox.com/BW.

    • 28 min
    Announcing The Art of Business Wars

    Announcing The Art of Business Wars

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    • 3 min
    Wondery Presents: Spy Affair

    Wondery Presents: Spy Affair

    A charismatic Russian woman arrives in the US on a mission to improve relations between the two countries, and she soon makes some powerful friends. But who is Maria Butina? And who is she working for? As Maria gets closer to the rich and connected she also attracts the attention of the FBI. In the politically charged world of US-Russia relations, everyone has secrets and almost nothing is what it seems. From Wondery, the makers of The Shrink Next Door and Dr. Death comes SPY AFFAIR a story about deception, appearances and betrayal. Hosted by Celia Aniskovich.




    Listen today at wondery.fm/SA_BusinessWars

    • 5 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

Salvadt ,

Excelente Podcast

Muy pero muy interesante podcast!! Sobre las historias de guerra entre las empresas!

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