455 episodios
Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network
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- Economía y empresa
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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6 Things I'd Do If I Were You (446)
This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.
Hunting for Assets Grooming Employees as Creators Working on Pillar Content Projects Doubling Down on Print Diversifying Revenue Streams Launching Physical Events -------
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Your Content Is Making a Difference
My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives.
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Get captions by watching and subscribing to my YouTube Channel.
See all Content Inc episodes at the Content Inc. podcast home.
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The New (Old) Content Entrepreneur Business Model
The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
Get captions by watching and subscribing to my YouTube Channel.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today.
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Will TikTok Be Banned or Sold?
It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this?
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
We Need More Focus on Words as Creators
It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
A New Way to Publish a Book
My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.
In this episode I review some of the main differences about why you would make a decision as an author to go direct.
Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today.
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