20 min
Conversion Rate Optimization with Kurt Philip J&See: Views on Marketing
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- Marketing
Cross-channel consistency, target segmentation and split testing are all part of Conversion Rate Optimization (CRO). In this episode, Meg Goodman speaks with CRO expert Kurt Philip about his company, Convertica. They discuss running online advertisements efficiently and creating a remote workforce during quarantine.
Cross-channel consistency, target segmentation and split testing are all part of Conversion Rate Optimization (CRO). In this episode, Meg Goodman speaks with CRO expert Kurt Philip about his company, Convertica. They discuss running online advertisements efficiently and creating a remote workforce during quarantine.
20 min