Dear FoundHer..‪.‬ Lindsay Pinchuk

How do you turn your mission into a multimillion-dollar business without losing your values? Michelle Wahler-Adams, co-founder and former CEO of Beyond Yoga, shares her journey, detailing how she built an athleisure brand that revolutionized the fashion industry with its commitment to inclusivity and body positivity. Drawing inspiration from her father’s business acumen and her mother’s struggles with self-image, Michelle created a company that embraced diversity and set new standards for quality and authenticity in fashion.
This episode highlights key strategies behind Beyond Yoga’s success, including unexpected celebrity endorsements from stars like Reese Witherspoon and effective team dynamics, particularly the crucial role of Michelle’s husband, Jesse Adams, as CFO/COO. Michelle discusses how the brand’s values aligned with its acquisition, ensuring Beyond Yoga’s ethos remained intact under new ownership. Her efforts to expand the brand post-acquisition—before stepping back to prioritize her well-being—offer valuable insights into maintaining integrity while navigating business growth.
For listeners seeking inspiration on scaling a business while staying true to core values, Michelle’s journey with Beyond Yoga is a masterclass in entrepreneurial spirit, strategic growth, and the power of a mission-driven brand.
Quotes
“I knew that if we sold to Levi’s, we were going to make sure that Beyond Yoga was going to be a brand that lived on forever… This was our legacy… I joined the leadership team so I can say that, in truth, they really live their principles. It’s all about principles over profits…” (41:24 | Michelle Wahler) “You will learn, and you are smarter and more capable than you realize. You have to turn off that voice in the back of your head that thinks everybody else knows things that you don’t. Just trust yourself. You’re gonna do great.” (50:23 | Michelle Wahler)
Connect with Michelle Wahler:
LinkedIn: https://www.linkedin.com/in/michelle-wahler-4b43315/
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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“Summer is a great time to sit down and really think about getting your business off the ground or taking it to the next level,” says Lindsay Pinchuk. In this episode, she gathers insights from inspiring and successful female founders, each sharing actionable steps for innovation and business growth. For more from each of these guests, check out their full conversation on Dear FoundHer…

Journalist and bestselling author Amy Shoenthal For more click here. Rachel Liverman, founder of Glowbar. For more click here. Dana Lynn Kaye of Devotion Nutrition. For more click here. Leah Wiseman Fink from Williamsburg Pizza. For more click here. Founder of Blue Birch Consulting, Suzanne Sitrin. For more click here. Gail Simmons of Bravo’s “Top Chef” For more click here. Stacy Igel, founder of Boy Meets Girl. For more click here. 
Connect with the guests:
Amy Shoenthal
Rachel Liverman
Dana Lynn Kaye
Leah Wiseman Fink
Suzanne Sitrin
Gail Simmons
Stacy Igel
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm


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We’ve been talking a lot lately about just getting started. And what does that mean? Well, you can grab Lindsay's Jumpstart Your Business Blueprint, it’s a free guide linked in the show notes…but what else does it mean to just get started?
While many of you know, Lindsay is a proponent for building a content strategy and a process to execute it. But, she also believes you need to just get started posting on social media and cultivating your community---as soon as you have an idea.  You will make changes a long the way—but along with the technical, tactical and strategic parts of building your business—this is an important place to just get started. 
Join today's conversation for TWELVE ideas that you can use for your content RIGHT NOW. This is one episode you do not want to miss.
ICYMI: Grab my JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.

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It’s never too late to do what’s right. And with the hate around the world at an all-time high, there is no better day than today to re-release a conversation with an incredible founder who chose to stand up against hate---no matter the impact on her business. Caroline D’Amore is a friend and an advocate for the Jewish community, and as someone who owns a business had every thing to lose—but wasn’t afraid to stand up for what was right. 
Caroline's journey began with Pizza Girl, an all-organic Italian foods company born from her pursuit of high-quality, authentic pasta sauces. Her decision to publicly support the Jewish community post-terrorist attacks marked a significant moment in her career as Pizza Girl turned activist. Host, Lindsay Pinchuk was so taken by Caroline and her activism, she invited Caroline to join her for one of the most important and honest conversations we've ever had here on the show.
Lindsay and Caroline delve into the complexities of balancing business with activism. Caroline acknowledges the challenges but emphasizes the necessity of mental health and self-care. She advocates for speaking one's truth, reinforcing that the impact of such actions often surpasses the potential risks associated with losing followers or business.
The episode celebrates the power of authenticity, the importance of advocacy, and using one’s business platform for achieving broader social good.
Quotes:
"I just couldn't believe that something so atrocious and devastating and awful could happen to so many people in Israel to then see within even just a few days where there was not even time to mourn, there was such a backlash and hate parade." (15:38 | Caroline D'Amore)"I will not stop. I will not be silenced. I do not scare easily." (26:26 | Caroline D'Amor)"Life is short. And people kept saying to me, if I lose my business tomorrow, at least I know that I stood for something." (34:39 | Caroline D'Amore)
Connect with Caroline D'Amore:
http://www.instagram.com/carolinedamore
http://www.instagram.com/pizzagirl
ICYMI: Grab Lindsay's JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow Lindsay and Dear FoundHer... on Instagram.
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Hosted on Acast. See acast.com/privacy for more information.

"Knowing when to ask for help will play a key role in your growth and ultimately in your success." ---Lindsay Pinchuk
Look for the helpers. This is a notion that doesn’t just apply to catastrophic situations, but to business as well. And whether you’re just getting started, a year in or five years in—knowing when to ask for help will play a key role in your growth and ultimately your success. 
Today's conversation discusses the importance of not only asking for help in business, but it also provides examples of how to find and utilize helpers. The key takeaway is that asking for help can lead to growth and success in your business.

Takeaways
Don't be shy to ask for help in your business.There are people out there who are willing to help you, especially other business owners.Different types of helpers include task-oriented helpers, brand awareness helpers, mentors, and those who can provide marketing assets.You can find helpers within your network, family and friends, your brand's community, and your target community.
ICYMI: Grab my JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.

Hosted on Acast. See acast.com/privacy for more information.

While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.
Dana discusses leveraging her family’s background in the flavor industry to create a unique protein powder for various dietary needs. She outlines her strategic growth approach, starting with direct-to-consumer channels before expanding into retail. Dana also reveals plans for a cookbook and an appearance on QVC to boost exposure and differentiate her product. Her story demonstrates the impact of sharing a genuine narrative and connecting deeply with an audience, fostering loyalty and empowering customers to become brand advocates.
Quotes
“Never sacrifice quality. I could have cheapened all my ingredients and kept the price point the same. I couldn’t do that. I couldn’t do it to my customers… I kept the formula that everybody loved... I kept it exactly the same. (35:54 | Dana Lynn Kaye)“I kept quality and people saw that. It’s paid off in the long run because people are willing to buy quality. The people who really care about themselves and quality will buy it. They will. The ones who are like, ‘Oh, that’s too expensive for me.’ Okay, it’s not for you then. Not every brand, not everything is going to be for you.” (36:27 | Dana Lynn Kaye)  
Connect with Dana Lynn Kaye:
http://www.instagram.com/danalynnkaye
http://www.instagram.com/devotionnutrition

30+ Ideas for Partnerships: https://lindsaypinchuk.myflodesk.com/eaf29325-febb-4f33-8137-2bc1fbbe4fd5
RSVP for Dear FoundHer... Live: http://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.