Death to the Corporate Video Guy Bauer

In this episode, Guy shares 5 ways to make your corporate video feel less "corporate." He emphasizes that even for avid dislikers of corporate videos, there are times when creating one is unavoidable for an organization.

In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather successfully getting buy-in on the script draft itself.

Guy Bauer, founder and creative director of Umault, a B2B video ad agency, shares an important piece of advice: when you find a marketing approach that works, stick with it until it stops working.

This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style.

In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview."

We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.