"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder Mike Blinder

In September of 2021, CherryRoad Media, a Parsippany, New Jersey-based technology company, surprised the news media industry with its purchase of 20 newspapers from the Gannett. Since then, the company has continued to grow and expand its US holdings, now owning 85 newspapers across 18 states.\
Beyond purchasing existing titles, CherryRoad has also built new operations in some “news desert” communities who lost their local papers. Two of the most recent print/ digital “rebirths” were the mid-May 2024 launches of the Hutchinson (MN) Station and The Litchfield (MN) Rail, replacing the Hutchinson Leader and the Litchfield Independent Review, both stared in the 1880’s and announcing their closure in April of 2024.“It's a good time for anybody who wants to get into this business, because there's a lot of sellers and not a lot of buyers, stated Jeremy Gulban, CEO of CherryRoad.
When asked about how he can maintain business profitability in his smallest market operation in Hamburg, Iowa (population 700), Gulban states he can apply a regional approach to serving the community through economies of scale. “We do reasonably well there because we're able to leverage our staff in Nebraska City, which is across the Missouri River, about 15 minutes away to provide coverage, and the support there to sell into the market,” stated Gulban. “If we didn't have that, it would be impossible. The math just wouldn't work.”
When asked about what’s it like managing so many small market newspapers, Lee Bachlet, CherryRoad COO stated: “I believe deeply that what we do is important, particularly in these small communities. I say all the time, if we are covering their volleyball matches, their city councils, their chicken dinner fundraisers, that means something.” Bachlet went on to add: “This is the best move I've made in many, many years, because what we're doing, I believe, matters and makes a difference.”
In their quest for sustainability, CherryRoad is exploring innovative revenue models. While advertising remains a cornerstone, they're also embracing audience revenue through a carefully crafted subscription strategy. With a newly rolled-out (homegrown) paywall system, CherryRoad aims to strike a balance between free access and premium content, tailored to each market's needs.
Furthermore, CherryRoad isn't just preserving existing newspapers; they're pioneering new products and services to support local communities. By acquiring a glossy press operation in Minnesota, they're expanding their offerings beyond traditional print. From niche publications to digital initiatives, CherryRoad is committed to meeting the evolving needs of readers and advertisers alike.
Despite the challenges, Jeremy Gulban remains optimistic about CherryRoad's future. “We're getting very close to turning the corner. I think in this month of May, we are going to have our first profitable month,” stated Gulban. “This has been a long slog. I think I was naive about how hard this would be to turn all this around. I do feel like we're in the place we want to be finally coming into the summer here.”
In this exclusive interview, E&P checks in with CherryRoad Media’s CEO Jeremy Gulban and COO Lee Bachlet to learn how this less than 3-years-old US media empire is faring with their 85 newspapers across 18 states. Topics covered include their recent acquisitions, revenue strategies and how they find profitability serving some markets with populations less than 1,000. We also explore their recent new title launches in several “news desert” communities.
 
 

Detroit Public Television, now rebranded as Detroit PBS, is making a notable return to the heart of the city, signifying a renewed dedication to serving its community with quality, trust, and fairness in media. In this exclusive interview with Rich Homberg, President & CEO of Detroit PBS, he reflects on his journey into public media and the organization's strategic shift towards strengthening local content. Homberg, whose background lies in commercial radio sales and news operations, shares insights into the evolving landscape of public media and the imperative for strong local journalism.
During his 20-minute interview with E&P Publisher Mike Blinder, Homberg emphasized, “We are producing more content than we've ever produced in our history. However, simultaneously, we use, engage, and pivot off of national content as much as any station in the system.” Homberg went on to state, “Our core values are posted on the wall: Diversity, Engagement, Trust, Innovation. This is the mindset inside our building that we install on a regular basis.” Homberg offered to share a recent PowerPoint slide deck with E&P that offers an overview of the operation’s business model.
With Detroit PBS's commitment to producing more content than ever before, Homberg discusses the organization's expansion efforts and its role as a hub for media production and community engagement. The forthcoming Detroit PBS campus, situated in the Milwaukee Junction neighborhood, aims to foster collaboration and innovation while serving as a beacon for local journalism. “We're building a building that has capacity for 147, with an eye towards bringing partners. It'll have 120 parking spots, and it will be an engagement center. It'll be a place to come to. That's not aspirational. It's what we do.”
Reflecting on the challenges and opportunities in public media, Homberg champions the power of partnerships and collaboration. He cites examples of successful public television stations across the country, highlighting their innovative approaches to community engagement and content delivery. As Detroit PBS prepares for its next chapter in the heart of the city, Homberg remains optimistic about the organization's potential to make a significant impact, emphasizing the importance of embracing opportunities and working together towards a shared vision of excellence in media.

Daniel Richardson, a Marine Corp veteran, UT Martin business management graduate and former CEO of Magic Valley Publishing, is making waves in the world of local community media. With a vision to bolster local journalism, Richardson has reopened several recently closed Tennessee newspapers once owned by Holler Media, adding to his growing media empire under the new Richardson Media Group banner.
Richardson’s company now encompasses nine Tennessee titles, including The Fentress Courier, Livingston Enterprise, Citizen Statesman, the Jackson County Sentinel and Shelbyville Times-Gazette, formerly owned by Holler Media.
Richardson's journey into media ownership is deeply rooted in family tradition. His late father, Dennis Richardson, another UT Martin alumnus, initiated the family's involvement in journalism by acquiring the Carroll County News in 1983, marking the genesis of Magic Valley Publishing.
The inception of Richardson Media Group emerged when Apex Bank sought assistance from him to revive several shuttered newspapers in Middle Tennessee, that were owned and shut down by Holler Media.
During this exclusive interview with E&P Publisher Mike Blinder, Richardson revealed, "The bank reached out to me to reopen some publications that they had financed and had subsequently been closed. Apex didn't want to see the communities without newspapers. They didn't want to see the newspapers shut down. However, at the end of the day, they're also responsible to their shareholders. They wanted to recover as much of the capital as they could, which required an ongoing business that was marketable and sellable.”
When asked about how those communities he is now serving initially reacted to the loss and then saving of their local newspapers, Richardson stated: “A newspaper is something that I think most communities take for granted. You don't think much about it until it's gone.” Richardson added: “These towns had a terrible experience with a previous publisher. So, how did they know that I would be any different?  It wasn’t real to them until there was a pretty newspaper in their mailbox and on the newsstands. That is a big testament to the power of printed media. The website stayed up. But it's just not the same.”

The Local Media Association (LMA) and the Pennsylvania NewsMedia Association (PNA) have united to establish the Pennsylvania Fundraising Lab. This groundbreaking venture is designed to empower Pennsylvania news organizations with the expertise and understanding needed to secure philanthropic funding for their reporting projects
, thereby enhancing their financial sustainability and enabling them to continue delivering high-quality journalism.
 
In a recent episode of 'E&P Reports,' Frank Mungeam, LMA chief innovation officer, and Bill Cotter, PNA president, shared the success story of the LMA’s Lab for Journalism Funding. With over $23 million raised for journalism funding through the national lab, the decision to expand to a state-level initiative in Pennsylvania was a logical progression. The Pennsylvania Fundraising Lab will operate within a six-month ‘cohort learning format,' offering participating newsrooms the opportunity to learn from philanthropic fundraising experts, share best practices, and receive guidance from experienced mentors.
Bill Cotter emphasized the importance of strong leadership and community-focused projects in driving the success of the Fundraising Lab. "Newsroom leaders play a critical role in championing fundraising efforts and ensuring that selected projects address local community needs," stated Cotter. “This lab encourages proactive, solutions-oriented journalism that makes a tangible impact on communities, fostering support and engagement from local audiences.'"
The Pennsylvania cohort will be led by Liz White, a former newspaper owner/publisher and an LMA Advanced Fundraising Lab graduate. LMA staff and a team of coaches will also provide one-on-one support to the participating newsrooms. 
In a recent statement, the PNA explained that preference for participation will be given to media organizations that:
Have solid local leadership and deep ties to the community. Are focused on high-quality local journalism. Have leadership-level buy-in to participate in this lab and make the time/resource commitment. Value staff and leadership diversity. The statement went on to say that each publisher in the cohort will set a fundraising goal, in consultation with the coaches, that aligns with that publisher's market size. Participating publishers will also attend the LMA Fest in September and meet with funders and other fundraising lab participants. Case studies and an industry playbook will be published, sharing best practices and lessons learned.
During the E&P interview, Cotter shared the Lenfest Institute’s involvement in the project, stating: “They will play a crucial role by providing programmatic support, guest speakers and case studies to enrich the learning experience for participants,” Cotter went on to highlight the Institute's expertise in assisting news enterprises with fundraising through the Lenfest News Philanthropy Network and its focus on digital transformation for historically print news organizations through the Lenfest Beyond Print program.
Cotter said, “This collaboration underscores the commitment of all stakeholders involved to equip Pennsylvania news organizations with the resources and knowledge necessary to navigate the evolving media landscape effectively.”
To offer additional support, the Pennsylvania NewsMedia Association will also award participating Lab newsrooms three $20,000 grants at their 100th Anniversary Gala.
 
 
 

In a groundbreaking move, New York Governor Kathy Hochul signed a 2025 state budget that includes $90 million in tax credits for local news media outlets, marking a significant victory for the press and local journalism.
The Empire State Local News Coalition, which helped champion this legislation, initially formed with 100 news publishers in February 2024 to work together and advocate for what was originally introduced as the New York State Local Journalism Sustainability Act. In just a few months, the coalition expanded to over 200 news outlets.
Rebuild Local News, a nonpartisan, nonprofit organization that advances public policies to help local news and community journalism, posted a press release supporting the legislation, stating that this is “the largest sum that any state has devoted to help struggling community news organizations.”
The new legislation offers $30 million in guaranteed tax credits for three years, with $13 million each year allocated for news organizations with fewer than 100 employees, $13 million for larger ones and $4 million to support new hires.
 
Caveats within the legislation include:
No single newsroom can get more than $320,000 each year. The subsidy to newsrooms will be based on the number of employees. The refundable tax credit offered will be 50% of the salary of any employee up to a $50,000 wage. Publicly traded corporations are excluded. Zack Richner, a New York news publishing executive and the founder of the Empire State Local News Coalition, stated during this episode of E&P Reports, "The success of our coalition demonstrates the power of collaboration and advocacy in shaping policies that support local journalism and empower communities."
Steven Waldman, CEO and founder of Rebuild Local News, who worked with the Empire State Local News Coalition to get this legislation passed, emphasized the importance of designing policies with safeguards to prevent potential infringements on journalistic independence. He stated, "We must ensure that any government involvement in funding journalism is accompanied by robust safeguards to preserve press freedom and integrity."
Both Richner and Waldman stressed their hope that this legislation's impact will extend far beyond the borders of New York State. With initiatives underway in California and Illinois, the momentum generated by the Empire State's success aims to spark a nationwide movement.

In a dramatic turn of events, the Kansas Reflector, a news affiliate of the non-profit States Newsroom, found itself at the center of a contentious battle with Facebook. Sherman Smith, the Editor-in-Chief of the Kansas Reflector, revealed the unfolding saga during an exclusive interview with Mike Blinder, Publisher of E&P Magazine.
The saga began when Facebook rejected an editorial titled "When Facebook Fails, Local Media Matters Even More For Our Planet's Future," authored by Dave Kendall and published on the Kansas Reflector's website. The piece highlighted Facebook's rejection of Kendall's documentary on climate change as too divisive, emphasizing the importance of local media in disseminating crucial information.
Shortly after attempting to share the editorial on Facebook, the Kansas Reflector faced a startling development. Facebook not only rejected the post but proceeded to remove all past posts linking to the Reflector's website. The platform deemed the Kansas Reflector a cybersecurity threat and contacted every individual who had interacted with the Kansas Reflector's page over the past four years, sending notifications labeling the site as “questionable,” prompting widespread confusion and concern among followers.
Smith recounted a conversation with Facebook spokesperson Andy Stone, who acknowledged the platform's error in blocking the Kansas Reflector's posts. However, Stone's apology, delivered via Twitter instead of Facebook's own channels, raised eyebrows and underscored the lack of direct communication from the social media giant. Smith pressed Stone for further clarification on Facebook's actions and the potential implications for media outlets. Stone's response left Smith with lingering concerns about Facebook's accountability and transparency, particularly regarding its content moderation policies and the impact on journalistic integrity. The exchange highlighted the need for greater scrutiny of Facebook's role in shaping public discourse and its responsibility to uphold press freedom.
Smith emphasized to Stone the widespread impact of Facebook's actions, reminding him that individuals who had interacted with the Kansas Reflector's page were told that Facebook deems their site as questionable. Smith highlighted the detrimental effect this had on the publication's reputation and audience trust. Despite raising these concerns, Stone expressed his inability to rectify the situation beyond his initial apology on X, leaving Smith and the Kansas Reflector team frustrated with the lack of concrete action or recourse. This exchange underscored the broader implications of Facebook's content moderation decisions and the challenges faced by media organizations in navigating such platforms while maintaining journalistic integrity.
As the situation continues to unfold, Smith remains committed to keeping the public informed and holding Facebook accountable. He underscores the importance of transparency and urges Facebook to provide a credible explanation for its actions. The Kansas Reflector's battle with Facebook underscores the challenges facing media organizations in the digital age and raises critical questions about the power wielded by tech giants over the dissemination of news and information. As the story continues to evolve, it serves as a sobering reminder of the ongoing struggle to preserve press freedom and protect the public's right to access information.