Face The Event - Event Staff & Brand Ambassador Podcast Scott Tokar

All Hallows Eve-nt - A Halloween Brand Ambassador SPECIAL!
Philip Victor shares his story of breaking BAD
Channon Adde tells us about her interaction with Khaleesi
Kristina Fryk has an ALARMING experience.
Larry Wyatt finds out about BLOOD and STITCHES
Rick Gerber in “Who Do VooDoo”?
Sasha Love Higgins finds CAT PEOPLE at a tattoo show
Chef Anton plays BLOOD GAMES
Sara Konesky is DISMEMBERED
Laura Harwood is stuffed in a box
Amy Cosgrove wants to know if you are “faint of heart”
Steve Multer and the TOWERING INFERNO!

Ear Prompter tips from Philip Victor, Rick Gerber, Sasha Love Higgins, Larry Wyatt, Sara Konecky, and Shannon Dade.


Corporate Storytelling -Steve Multer’s first tradeshow as a presenter for Live Marketing in Chicago started as an actor on stage.
LARGE theater presentations back in the 1990’s “dot com” boom.
Elaine Cohen and her innovations in Live Marketing
How to succeed in FLOORING without really trying (A corporate theater presentation for a flooring tradeshow).
Live! Marketing “STOMP” dancing on the tradeshow floor (the noisiest production EVER)!
What to do if there are TOO many theaters on the same exhibitor aisle.
Metrics, corporate spend, and quantifying an exhibit’s results.
LOUD isn’t the best solution.
Using brand ambassadors and crowd gatherers to seat an audience for a business theater presentation.
Looking back at 2019 in contrast to 2020 and the COVID pandemic…
Looking forward to 2021, what are your expectations POST-COVID?
Craving REAL live tradeshows after Zoom fatigue.
OMG Steve mentioned Ted Kaczynski as a metaphor!!!!! A first on Face The Event 🤣
What exactly IS a “Corporate Story Teller”?
Instagram - LinkedIn - Facebook @SteveMulter 
Web www.SteveMulter.com


“Never bring a sledgehammer to a pool game” Chef Anton shares his “FacePalm” moment to close the show…


NEXT WEEK - don’t miss our SPOOKY Halloween SPECIAL!!!

Q&A With Amy Cosgrove:
Starting a career as a “costumed character” 
Getting her first “gig” in Boston, MA
How to get the NEXT gig and building her reputation in Boston and Philadelphia 
Working with more than one agency so that she is turning work away because she is so busy.
OPTIMISM in tradeshow staffing mid/post COVID shows.
Making $300-$400-$500 per day as an independent contractor
Auto shows as a primary industry and host/hostessing
Updating your portfolio NOW to maximize your booking once shows pick-up later.
Detroit auto show as a 16-day gig!
The typical day in an auto show.
Media training to speak to the media and be seen on TV!
Autoshow expenses and your own private room.
Working the Blackhat “hacker’s” convention. There is a tradeshow for EVERYTHING!
Ear prompters and live presenting 
Tradeshows are a small world…
Laura Harwood shares her “hair-razing” FacePalm” and her last-minute decision to “cut out” of the contract.

The most “unique” products ever worked for question team: Laura Harwood, Amy Cosgrove, Philip Victor, Rick Gerber, Channon Dade, 

Laura Harwood - Las Vegas showgirl.

Remembering her first tradeshow in Detroit at Cobo Hall and how she got her first booking.
Working in Chicago’s McCormick Place, Navy Pier and Rosemont.
Costumes and characters in tradeshows? The Las Vegas Showgirl and the downsides of “full-body” makeup.
The different approaches that tradeshows take in staffing in different cities and regions.
What do event staffers usually wear at a tradeshow?
How to find a reputable agency to work with.. 
Follow Laura @lau.rahar.wood on Instagram
The most “unique” products ever worked for question team: Laura Harwood, Amy Cosgrove, Philip Victor, Rick Gerber, Channon Dade, 

Aching Feet - Sara Konecky, branding associate/crowd gatherer
How Sara got into the business of crowd gathering and event staffing at tradeshows.
Crowd gatherer, hostess, or associate, what do you like to call yourself.
What are the duties of a crowd gatherer? Why it is important to KNOW what a product does and how the customers use it?
What IS badge scanning anyhow, and why do booths need it?
Why are there so many “local” gigs, and how can you get a company to pay for your travel expenses?
What does a GOOD and a BAD agency look like?
What jobs pay more than others?
What advice would you give (with the knowledge you have today) to your younger self, just starting out?
How to get on the “A-LIST” in any agency.
Instagram @Sarakonecky

Season 1, Episode 13 - Tradeshow Give-Aways / Chef Anton - Trick-shot Sales Entertainer

How do variety acts work in brand activations?
How to best use a professional brand ambassador to assist with crowd dynamics in a live presentation
Using a dedicated team or local talent advantages and pitfalls.
Why it is so tough to use a company staff member as part of your live presentation team.
What makes the perfect crowd gatherer? A virtual “want ad”.
The best way to STOP attendees in the aisles and the “yes ladder”.
Why is it so important to get the badges scanned and delivering a quantifiable result?
How do you get hired as a booth host/hostess or badge scanner?
Working as an independent contractor and the business card advantage over the typical modeling agency route.
Why “suitcasing” a tradeshow is frowned upon and why you should NEVER cold-call a tradeshow you are not already working at.
How does a variety act get started in brand messaging and corporate presentations?
What kind of companies hire tradeshow variety acts?
MASTER CLASS TIP #1 - How to keep the booths across the aisle from getting mad at you for “stealing their crowds”.
Don’t be afraid to be “different” originality is the key to getting booked.
MASTER CLASS TIP #2 - The build-up is more important than the “trick” and why “flow” is so important.
Veronica Tevelde shares a "face palm" moment to close the show.