Faces of Finance Shawnna Weber

Join host Shawnna Weber, CEO of Edgewood Business Solutions, as she brings you business finance focused interviews with people from all walks of life. Shawnna started Edgewood in order to collaborate with entrepreneurs and small business owners in the pursuit of financial security and profitability. Over the years, she has worked with businesses large and small and picked up lessons from them all - which she is now happily sharing on Faces of Finance. The show’s guests will alternate between execs from Edgewood and leaders from various industries - doctors, dancers, designers and more! Shawnna, her team, and guests will share their stories and tips, giving you a backstage pass into the world of business finance.
In this episode:
The way you approach your finances affects how you make financial decisions and can strongly impact your ability to achieve your goals. People who have a scarcity mindset find themselves focusing on never having enough money. Five tips to help you move forward with the positive money mindset. If you have a bookkeeper or accountant, you should ask them to help you understand your numbers. Knowing your numbers helps you make decisions to achieve your goals, both for business and from your business into your personal life. Changing your money mindset will change the way you approach financial decisions. Books I recommend: Abundance Code by Julie Ann Cairns The Money Mindset Book by Evan S Piper

Shawnna and Katie discuss the advantages and disadvantages that can come with having your bookkeeper and CPA in the same firm or hiring them separately, plus the questions you should be asking your bookkeeper and CPA during the hiring process.
In this episode:
The advantages and disadvantages of hiring a bookkeeper and CPA in the same firm The advantages and disadvantages of hiring a bookkeeper and CPA in separate firms Pertinent questions to ask when hiring a bookkeeper and CPA Find out what your bookkeeper and your CPA wished you would tell them The importance of communication with your bookkeeper and CPA Questions to Ask Your Bookkeeper:
You should ask them to provide references from clients and CPA’s they work with and then make sure that you reach out to them. You should ask about their fees if they charge by the hour. Can they give you an estimate? Will they be making a commitment to a length of service? Do they have experience during bookkeeping for this specific industry you are in? Are you a solo bookkeeping firm or do you have other employees who will handle my data? How will we communicate? Email, phone call, text? How often should I expect to hear from you? Will it be on a weekly basis, monthly or quarterly? Will you provide strategies to me based on what you see in my books? What are your expectations of my communication and timing to provide requested information? Is the software that I'm using okay with best practices and what are your technical skills? Will your firm be providing the work directly or outsourcing?  Questions to ask a your CPA:
What services do you offer and what are the fees you want to learn about their firm? How often do you meet with your clients? Is your tax style aggressive or more conservative?  Will you be preparing the return or overseeing the work of your team? Can you help me with tax resolution matters? What software do you support? Will you be working directly with my bookkeeper? What can you advise me on besides my taxes? (loans, business structure, manage cash flow more effectively) Can you represent me in all the states my company does business?  What else do I need to know but didn't ask? Visit our website at www.edgysolutions.com 

In this episode, Shawnna talks with Dr. Jessica Louie, founder of Clarify Simplify Align and creator of The Burnout Doctor Podcast. Dr. Louie specializes in helping burned out pharmacists escape a state of being overwhelmed in order to live with less clutter and more energy. Utilizing her healthcare background, she coaches clients through emotionally difficult decisions and provides them with information on how to organize their mental space, physical space, and finances.
In this episode:
Discover the difference between being stressed out vs. being burned out Learn 3 classic signs of burnout  Receive tips on healthy coping mechanisms  Hear how burnout not only costs you but those around you as well Gain insight into Dr. Louie’s Clarify, Simplify, Align method and framework Find out why you should align work into your life instead of the other way around Learn how to set up healthy boundaries Resources: 
Dr. Jessica Louie, PharmD, APh, BCCCP is the founder of Clarify Simplify Align and the creator of The Burnout Doctor Podcast where she helps burned out pharmacists get out of overwhelm and guides them into living with less clutter and more energy. She knows how it feels to live a life in a state of overwhelm without clear goals or purpose. Fortunately, she was saved by decluttering and simplifying her life. She has a simple framework – Clarify. Simplify. Align – to help you go from cluttered and stressed to leading with confidence and curating a life you love! 
Visit: www.edgysolutions.com
 
Disclaimer: This podcast discussion is for informational purposes only and not for the purpose of providing medical,  legal or financial advice. You should contact your doctor, attorney or financial advisor to obtain advice with respect to any particular issue or problem.

In this episode, Shawnna talks with Susan Hill, Esq., founding and managing attorney at Hill Law Offices, PC. They delve into Susan’s experience and provide an overview of estate planning. Susan is a solo practitioner and practices in five areas of probate: wills and trusts, estate planning, probate, trust administration, plus conservatorships and guardianships. She helps families and individuals prepare for their futures, which include both the known and unknown. Susan believes everyone should be aware and informed of the legal issues involved in their own matters as all fundamental decisions should be well thought out. As such, in her role as attorney, Susan educates and guides her clients on essential matters so they can make their own well-informed decisions. 
Even though it can be an uncomfortable topic for some, estate planning is crucial in order to ensure that your wishes are honored when you're no longer able to state what your wishes are.
In this episode:
Why it is so important to set up an estate plan. What makes up an estate. Discover the different estate planning options and the difference between a trust and a will. Does one need both? Distributing trust assets to a beneficiary on a specified timeline. Some people with young children may not want their children to have access to all of their money and assets when they turn 18. Advice for those who are unsure who to name as their executor or whom to name as beneficiaries. What happens in the event of death, or incapacitation from serious injury, when someone has no estate plan in place: what happens to the assets, who makes the decisions, and what the process looks like. How often you should review your estate plan.  Resources: 
Susan is the president & principal attorney at Hill Law Offices, PC. She is a Certified Specialist in Estate Planning, Probate and Trust Law by the State Bar of California Board of Legal Specialization. She enjoys volunteering her time with various organizations, and giving back to the community. She currently serves as a delegate with the Conference of California Bar Associations, working to improve the laws through legislation, and volunteers on the Incapacity subcommittee of Trust and Estates Section (TEXCOM) of the California Lawyers Association (formerly of the State Bar of CA). Susan participates as an Arbitrator on the Sacramento County Bar Association (SCBA) Fee Arbitration Panel. She served on the Board of Directors for the SCBA for three years, the Board of Directors for Women Lawyers of Sacramento for six years, and the Board for the SCBA Probate and Estate Planning Section for four years, including one year as the Chair. She previously participated on a radio show as the panelist specializing in Estate Planning, and as a volunteer attorney for the Senior Legal Hotline in Sacramento where she helped seniors with a variety of legal issues.
Contact: info@hlo-pc.com 
Disclaimer: This podcast discussion is for informational purposes only and not for the purpose of providing medical,  legal or financial advice. You should contact your doctor, attorney or financial advisor to obtain advice with respect to any particular issue or problem.
Visit: www.edgysolutions.com

In this episode, Shawnna is joined by Certified Nutritionist and author Julie Hefner to discuss healthy habits that we can all incorporate into our lives to elevate our wellness. Self-care is essential for business owners' mental and physical health, especially right now during COVID-19. It's crucial to take care of your mental and physical health so that you may, in turn, serve others as a business owner yourself. Julie offers great advice on how business owners can take care of their own health with proven tactics. 
In this episode:
The importance of getting enough sleep every night  Ways to stay accountable when incorporating a new healthy habit How to start and stick to a meal prepping plan  Not all vitamins are of high quality and/or healthy for you Services Julie Hefner offers to her clients Disclaimer: This podcast discussion is for informational purposes only and not for the purpose of providing medical,  legal or financial advice. You should contact your doctor, attorney or financial advisor to obtain advice with respect to any particular issue or problem. Visit: www.edgysolutions.com
About Julie Hefner:
Julie Hefner is a Certified Nutritionist in Newport Beach specializing in one-on-one personalized support for all nutritional needs. At Nourish Nutrition and Health Julie has been helping people achieve their fitness goals based on “real life” meal plans that will suit any busy schedule. Her programs are not about quick fixes, but true lifestyle changes that will provide life-long results.
After struggling with allergies her whole life, Julie learned how to adjust her diet and eat clean. By simply eating better, she was able to make her immune system stronger and improve her overall quality of life. She is now extremely passionate about helping others overcome their personal health struggles and live a more fulfilling life.
A proud mother of three children, Julie understands that life can sometimes get in the way of her clients’ nutritional goals. However she is able to relate people on any level and truly hold them accountable. Her personalized approach is the secret to the success of each and every client.

Nourish Nutrition and Health
Instagram @nourish_nutrition
Nourishing Your Body and Soul for a More Radiant You
Giveaway! Free 30 minute phone session for any of your listeners. 949-345-5885 
Giveaway! 5 signed copies of Nourishing Your Body & Soul for a More Radiant You, for more information on how to enter, visit Edgewood’s Instagram page @edgysolutions
Visit: www.edgysolutions.com

In this episode, Shawnna interviews executive coach, speaker, and workshop facilitator, Rhonda Peterson, ACC. Rhonda works with people in the financial services industry such as accountants, CPAs, bankers, and financial planners to help them improve their approach in leading their team. When working with leaders, one of the paramount exercises Rhonda believes in is an energy audit. An energy audit breaks down what projects or tasks your time is going to, then categorizes which tasks are energizing and which are draining. Leaders and employees are most efficient when working on tasks that energize them, where tasks that drain may take three times as long to complete! Tune in to learn other ways Rhonda helps leaders improve their team’s work flow and efficiency. 
In this episode:
An executive coach helps leaders prioritize where they feel they need to go and puts together a plan to get them to that next level. Leaders need to do an energy audit. Then they need their team to do the same. If everyone on a team is doing things that energize them, the leader will no longer be in a position of constantly putting out fires. Leaders should delegate appropriately so that they have time to focus on forward-thinking and leading. Repeat the energy audit every 6 months to see if you are reaching your goals.  Disclaimer: This podcast discussion is for informational purposes only and not for the purpose of providing medical,  legal or financial advice. You should contact your doctor, attorney or financial advisor to obtain advice with respect to any particular issue or problem. Visit: www.edgysolutions.com
About Rhonda Peterson:
Rhonda received her certification in Executive and Professional Coaching from the University of Texas at Dallas in 2011. As an executive coach, speaker, and workshop facilitator, she works with financial service professionals to help them become the effective leader their organization needs. Clients hire Rhonda to help them uncover their leadership strengths and lean into them for more energy and motivation -- so they can feel confident that their work will provide a return, even when it is not reflected in the short-term bottom line.
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