Feed IT Social David Fontaine

Judy DeRango Wicks is the retired, Vice President of Corporate Communications at Fiserv. She shared lessons from a communications career with roots in significant behavior change movements from HIV-AIDs in the 80s to online bill payment and financial e-commerce in the following decades. Take notes and apply her lessons to your own situation, because clarity, integrity, communication, and leadership are always in style and in demand.

Learn how to move past “no,” identify your mission statement and tell your story to the world.

Research from LinkedIn and Edelman shows that business decision makers consume a lot of thought leadership content and believe the quality of that thinking will translate into a more valuable partnership based on trust. No wonder they are willing to pay a premium to firms that deliver high-quality thought leadership. Let’s dive into the research, explore tips and guiding principles for developing content that connect. Remember that these companies and people see value in the people who are delivering these ideas and stories, so apply these concepts to your personal stories as well.

There are many ways to tell a story. I’ll start near the beginning of my lifelong passion for stories, music and connection. These have converged with technology and marketing for many years and help explain why I believe now is the time for each of us to define our personal brands and deliver our unique perspective and experiences to the communities of our choice.