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This episode features a dynamic discussion with Brad Bettinson, VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delves into whether email is becoming obsolete akin to outdated technologies like the fax machine, or if it's adapting and thriving in a world dominated by instant communication channels.Brad brings over 20 years of experience in email and marketing automation, offering insight...

In this episode, seasoned industry experts Kevin Krossing and Jeff Dack gather around the virtual table to dissect the ever-evolving landscape of creative agencies. Buckle up as we unravel intriguing insights, heated debates, and fresh perspectives on what lies ahead for these dynamic entities.1. Art vs. Agency Work: The Great Debate🎨 Artistic Boundaries: Is agency work truly an art form? We delve into the delicate balance between creativity and client briefs. When does a piece transcend mere...

In this episode, I welcome two respected experts in the digital advertising space, Ben Wise and Jeremy Freedman, to explore the evolving landscape of digital advertising and the future of agency structures.We start by discussing the current definition of digital advertising, noting its evolution beyond traditional online ads to encompass various channels like billboards, audio, and even in-video game ads. Ben suggests that dropping the term "digital" from advertising could benefit the industr...

Helping organizations embrace emerging technologies so that they can have a better relationship with their customers, unlock growth and build their brand is the goal of Forum3. Co-founders Adam Brotman and Andy Sack know a thing or two about each of those goals, which is why they started the business in the first place, and the emerging technology of focus, Generative AI.Adam is the former Chief Digital Officer at Starbucks, where he was responsible for building the brand’s Odyssey loya...

Successful leaders have a number of common attributes. Some of them include having a sense of humility and humbleness, to be able to say that they don't have all the answers, that they have made mistakes, and that they are human and vulnerable. One of the most important characteristics is that they try to surround themselves with people who can teach them as well.Cindy Wahler understands that no single human is successful all by themselves. We all require mentors and advocates. A mentor is so...

Many of us strive to work at the intersection of really smart people, really strong technology advancement and differentiated thinking. That combination of elements ultimately leads to better results. Sean Downey, President, Americas & Global Partners at Google lives at that intersection.As Sean explains, you have to have a really innovative culture that has tremendous amounts of psychological safety, where people feel like they can come in and contribute ideas and that they belong. Only ...