Fitt Insider Joe Vennare

Today, I’m joined by Rebecca Egger, co-founder & CEO of Little Otter. 
Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids’ therapy.
In this episode, we discuss Little Otter’s pediatric mental health platform.
We also cover:
• Scaling direct-to-consumer and B2B channels
• Headwinds facing digital health companies
• Destigmatizing mental health
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Little Otter’s Website: https://www.littleotterhealth.com/
Little Otter’s Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits
Little Otter’s IG: https://www.instagram.com/littleotterhealth/
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:36) Founding Little Otter
(05:21) Initial development of Little Otter's product and service
(08:13) Delivering care and building a community for providers
(10:33) Engaging with clinicians and navigating the labor aspect
(12:34) D2C approach and transitioning to pediatrician referrals
(15:23) Balancing DTC and insurance partnerships
(18:36) Quantifying outcomes
(20:40) Evidence-based treatment program
(23:15) Challenges in digital health
(27:40) Leveraging data and support systems
(29:44) Impact of technology on mental health
(32:06) Destigmatizing mental health
(34:25) Challenges in pediatric mental health
(35:42) Conclusion

Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health.
Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.
In this episode, we talk about unwinding the metabolic health crisis.
We also cover:
• The rise of GLP-1s
• Reversing type 2 diabetes
• Harms of ultra-processed foods
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Virta Health’s Website: https://www.virtahealth.com/
Virta Health’s YouTube: https://www.youtube.com/virtahealth
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(02:01) The ineffectiveness of current diabetes treatment
(04:30) Addressing the underlying drivers of diabetes
(06:53) Sami’s journey to founding Virta Health
(12:47) Virta’s nutritional based approach to solving diabetes
(16:24) Operationalizing nutrition therapy
(18:26) Business model and sales process
(23:01) Incentives and misaligned healthcare
(28:08) Default food environment and metabolic health
(34:36) The impact of GLP-1 drugs on Virta’s business
(40:04) The need for a holistic approach to obesity
(41:29) Conclusion

Today, I’m joined by Emi Gal, founder & CEO of Ezra.
A software engineer turned entrepreneur, Emi launched early cancer detection startup Ezra in 2018. Leveraging AI, the company is on a mission to make preventative MRIs the norm. 
In this episode, we talk about developing cost-effective scans.
We also cover:
• Rising cancer rates
• Using AI to lower costs
• Emi's biohacking experiments
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Ezra’s Website: https://ezra.com/
Ezra Locations: https://ezra.com/locations
Emi’s Longevity Guide: https://www.emigal.com/longevity-protocol/
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) - Introduction
(01:20) - Emi’s background
(02:24) - The Journey to Ezra
(05:55) - Controversy around whole body MRI
(09:35) - Empowering individuals in healthcare
(12:05) - The Importance of preventative health
(16:37) - AI's role in lowering MRI costs
(19:16) - Addressing cost and accessibility concerns
(20:36) - Emi’s thoughts on the healthcare industry 
(25:30) - Preventing cancer through lifestyle changes
(33:35) - Biohacking and personal experimentation
(37:56) - Measuring progress and individual responsibility
(40:02) - Ezra's future roadmap
(44:49) - Conclusion

Today, I’m joined by Rebecca Parekh, co-founder & CEO of The WELL.
Burned out by a career on Wall Street, Rebecca had a personal wellness epiphany. Now, she’s helping others relieve stress at The WELL, a health-focused members club and lifestyle brand.
In this episode, we discuss the company’s integrated approach to wellness.
We also cover:
• Healthy third spaces
• Entering real estate and hospitality
• Unmet consumer needs across the industry
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
The WELL’s Website: https://www.the-well.com/
The WELL’s IG: https://www.instagram.com/thewell/
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(03:13) East meets west medicine
(05:12) The journey to founding The WELL
(10:35) Inflection point to start The WELL
(15:42) Adapting to challenges and evolving the business
(17:56) Expanding wellness offerings
(19:59) The vision for integrated wellness
(22:54) Partnerships
(25:33) Future growth and expansion
(27:26) Global product and integrated tech
(29:04) Rebbeca’s views on the evolving wellness industry
(32:46) Challenges of scaling preventative health
(35:25) Customer-led change and collective care
(38:31) Evaluating business metrics and societal impact
(40:32) Conclusion

Today, I’m joined by Eric Litman, Founder and CEO of Aescape.
Underwhelmed by traditional massage therapy, Eric created Aescape. Using AI robotics, the company provides a precise, consistent, fully automated bodywork experience. 
In this episode, we discuss Aescape’s seven-year journey to launch.
We also cover:
• Partnering with Equinox
• The future of human-robot interactions
• Creating an on-demand massage marketplace
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Aescape’s Website: https://www.aescape.com/
Become an Aescape Partner: https://www.aescape.com/partner
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:22) Why AI robotics and massages?
(03:21) Challenges in developing Aescape 
(08:10) How the robotic massages work
(12:26) Designing the robotic arms  
(17:05) Safety and user comfort  
(19:25) Business model 
(22:15) Rollout and partnerships
(25:27) Future of human-robot interactions  
(27:11) Roadmap 
(28:34) Conclusion

Today, I’m joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health.
Designed for moms and infants, Tiny Health’s comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month.
In this episode, we discuss the company’s family-focused approach to gut health.
We also cover:
• How the gut impacts infant well-being
• Tiny’s future plans for pet microbiome tests
• The relationship between daily environment and microbiome
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Tiny Health’s Website: https://www.tinyhealth.com/
Tiny Health’s B2B Website: https://www.poweredbytiny.com/
Tiny Health’s IG: https://www.instagram.com/tiny.health/
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:18) Microbiome testing for babies
(03:33) Cheryl's personal journey and motivation for starting Tiny Health
(08:00) Initial due diligence process
(12:06) Challenges in developing the microbiome test
(15:57) Democratizing access to health data
(20:30) Measuring gut health improvements
(21:03) Baby gut types
(23:14) Timing and frequency of testing
(27:03) Environmental impact on gut health
(28:37) Transparency and science in microbiome testing
(32:09) Building trust with consumers
(37:13) Company vision
(40:23) Upcoming roadmap
(41:24) Conclusion