Freedom Maker Tyler Jordan

Disclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #9: The Epiphany Bridge Script

Let me tell you the story about how two major heartbreaks became the seed of a 7-figure business blueprint.

[insert story and framework]

So that’s it for Secret #9: The Epiphany Bridge Script. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

Expert Secrets:

https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #8: The Hero’s Two Journeys

Have you ever sat at family gatherings and wished that the person telling a story could get to the point? Or, what about the manager at the meeting who seems to never run out of things to say? You know you would never bore your listeners, but are you sure?

Here’s how to stop being boring: you simply have to internalize how to tell great stories. Specifically, you need to understand story structure.

Maybe you’ve heard of Joseph Campbell’s The Hero with a Thousand Faces, but I’d like to present a more simplified and relevant version based on Christopher Vogler’s book The Writer’s Journey. This simplified story framework has only 12 stages:


The Ordinary World
The Call to Adventure
Refusal of the Call
Meeting the Mentor
Crossing the First Threshold
Tests, Allies, Enemies
Approach the Innermost Cave
The Ordeal
The Reward
The Road Block
The Resurrection
Return with the Elixir

[insert 4 phases of the story framework]

In the next chapters we will look at a proven story structure adapted from 15 years of Russell’s experience, and how you can use it to generate sales for your funnels.

So that’s it for Secret #8: The Hero’s Two Journeys. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

Expert Secrets:

https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #7: The Epiphany Bridge

I still remember that day like it was yesterday. I was too energetic to sleep at night. I was waking up at 5am to check my phone, smiling myself to sleep, only to wake up before the alarm rang at 7:30 to check my phone again. I would have breakfast with my business partner and I low-key asked, “guess how much we made last night?”. “I dunno, 2k?” I said, hiding my smile, “3.2k” Because we lived in Singapore, and were measuring our sales based on Pacific Standard Time, we were 15 hours ahead. That means that every business day began at 3pm, 4pm if we adjust for Daylight Savings. We still had 7 more hours to go, and already we’re north of 3 thousand dollars. To me, that was life-changing. I could quit my job. I could scale this thing as hard as I can and finally get 6 my figure income. I could live anywhere. Heck, I could even travel.

It was the day where I found my winning funnel. All the struggles, all the pain, all the losses, all the doubts, all the regrets, were washed away in one day. Because a winning funnel changes lives. It changed mine forever.

[insert 3 Principles of Storytelling]

So that’s it for Secret #7: The Epiphany Bridge. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

Expert Secrets:

https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #6: The Future-Based Cause

For centuries, people believed it was impossible to run a mile in under 4 minutes. Doctors disproved it, athletes didn’t even get close to the timing, and coaches said it was simply undoable. Scientists even said it wasn’t just that it’s really hard, it was physically impossible. But on May 6, 1954, an Englishman by the name of Roger Bannister crossed the finish line in 3 minutes and 59.4 seconds! The crowd went crazy at the announcement, because he did what was widely considered impossible.

But the record only held up for 46 days before it was broken by John Landy. Since then, it has created belief that other runners can do it too. As of today, more than 1,497 runners have broken the 4 minute mile.

[insert 4 principles]

So that’s it for Secret #6: The Future-Based Cause. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

Expert Secrets:

https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #5: More Money for the Same Framework

“Gosh, am I glad I bought the e-book”. I said to myself as I finished the first 3 chapters of Todd Brown’s E5 Method Book. The thing is, the physical book was part of a F+S offer. If I wanted just the physical book, I could cover international shipping for $19.95 and get it in say, 3 weeks, which I did. But there was an upsell for $10 to get the e-book instantly. Why did I buy the e-book, when it’s basically the same thing? Of course, people will say “it because you’re gonna get it instantly”, or “you can share it around”, or “you can now read the book anywhere as long as you have your phone with you”. Yes it’s all true, but what I’m about to share with you will blow your mind.

If I can pay $30 to get something that is essentially $19.95, will I be paying much more, like 10 times more to get the same thing? Answer is yes. And it’s happening all the time.

Back in 2017, I attended Peng Joon’s Internet Income Intensive for about $900. I realized that I bought his book Platform Closing for $9.95 for almost the same content. Well, if he swapped out a few chapters here and there, it could have been the exact content for 100 times the price. A hundred. Did I feel scammed? No. In fact, I was thankful I attended his course. In this episode, I’ll explain why, and how you can charge more money for the same product.

[insert episode content]

So that’s it for Secret #5: More Money for the Same Framework. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

Expert Secrets:

https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #4: The New Opportunity

On 23 October, 2001, Steve Jobs unveiled the iPod. It’s not any MP3 player, it’s not a walkman, it’s a music player completely redesigned. With the iPod, you can carry a thousand songs in your pocket with you anywhere. The audience never heard of anything like it before, and they went nuts over it. 6 years later in 2007, Steve Jobs created another new opportunity for his dream customers. They completely reworked, redesigned and rethought the concept of a phone, and packed it with so much advanced technology that this phone only had 1 main button. Everything was done via touchscreen. It was insane. It was overwhelming. It was revolutionary. It was the iPhone. A few years later, Apple would do the same for the iPad in 2012, the Apple Watch in 2015, and the AirPods in 2016.

Jobs knew his customers didn’t want a better CD player, or a better phone. They wanted something new, so he created it for them. In the words of Henry Ford, “If I had asked people what they wanted, they would have said faster horses.”

Our goal is not to fix what’s not working. Our goal is to replace what’s not working with something altogether different. Don’t build a better mouse trap. Get your customers to adopt a cat and open a veterinary clinic.

When you create your own category and offer your followers a new opportunity this gives you the chance to become the category king and have the biggest impact on peoples lives.

There are 4 reasons why people don’t want a better mousetrap, or improvement offers.


Improvement is hard
Desire VS ambition
Memories of poor past decisions
Commodity pricing

There are 4 reasons why people love new opportunities.


New discovery
No pain of disconnect
Dream replacement
Greener pastures

So how do you create a new opportunity?

Step 1: ask yourself, what is the dream result your customers are trying to achieve?

Step 2: What is the vehicle they are currently using to try to get to the dream result, but are unsuccessful in doing so?

Step 3: Where is the opportunity switch?

Step 4: The Opportunity Stack

So that’s it for Secret #4: The New Opportunity. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

Expert Secrets:

https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com