From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger Adspend with Ash Melwani and Rabah Rahil

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Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology for boosting sales, we explore the power of limited edition drops and how brands build on seasonal triggers to drive change. We also discuss the nuances of direct-to-consumer (DTC) marketing and the importance of community engagement for SaaS and luxury brands. Join us as we uncover the secrets to generating brand engagement, emotional connections, and long-term success in the ever-evolving advertising landscape! Don't miss out on the valuable insights shared in this episode!
Get in touch with our guest here: https://www.linkedin.com/in/sarahlevinger/
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Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Monday at 9AM EST 👋