Grassroots Marketing Cannabis Radio

Grassroots Marketing speaks with Kevin Brooks, CEO of Conception Nurseries who discussed the importance of quality and consistency in the cannabis industry, highlighting Conception's proprietary true clone technology, which guarantees genetically identical plants with consistent quality.
He also emphasized the benefits of tissue culture in addressing plant stress, reducing environmental impact, and ensuring compliance with good manufacturing practices.
Kevin discussed the company's services, including providing true clones, cold storage banking, and satellite lab services. They also touched upon the company's expansion and the growing demand for their services.
We conclude with an emphasis on risk reduction, revenue increase, sustainability, and the intricacies of the sterile tissue culture process.


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We speak with Todd Polyniak, Sax LLP Head of Cannabis Practice, and a seasoned expert in the cannabis industry. We discussed the 471C tax code provision. This provision allows small businesses to identify specific inventory items for cost calculations that would otherwise be disallowed under 280E. However, utilizing 471C is risky, as it could trigger audits and penalties if the IRS disagrees.
They also discussed the potential implications of cannabis legalization, including the implementation of an excise tax similar to those on alcohol and tobacco, and the potential for challenges with rescheduling cannabis from a controlled substance to a less restricted category. While Todd is optimistic about the future of the cannabis market, Brasco believes that the IRS will find ways to recoup their tax write-off losses and that some companies might attempt to reclaim them through re-auditing, though the success of this strategy remains uncertain.


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Nicole N'Diaye, a Principal at Bossiee Budz and board member of the Cannabis Association of NY, shared her journey from a medical cannabis user to an entrepreneur in the industry.
She emphasized proper cultivation practices, discussed educational opportunities for industry entrants, promoted homegrown cannabis initiatives, and highlighted the need for strategic planning and business acumen. We also covered obtaining licenses, educational initiatives, homegrown cannabis programs, engagement strategies, strategic business approaches, and industry growth and success stories.
Nicole also highlighted the recent changes in regulation allowing home grow for those 21 and older in New York State, and her plans to acquire a research license to conduct specific research types in New York, with cannabis being listed as an agricultural crop opening up funding opportunities. She also filled us in on their affiliate program to assist people in getting started with home-growing, including educational resources and equipment.


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Christine Smith, the founder and CEO of Grön, discussed the origins of the name and Christine's background in architecture and land use entitlement. Over the course of 10 years, Gron has grown steadily, providing chocolate-infused products that have found success in a niche of the edible market dominated by gummies.
They discussed their company's expansion strategy, which operates under a reverse licensing model. This approach allows the company to partner with local entities, gaining control over production and ensuring meticulous oversight at every stage. Christine explained that the company does not grow or produce oil, but instead focuses on making edible products, using a blend of distillate and live rosin, and adding minor cannabinoids to create specific effects. The company's expansion plan is deliberate and strategic, targeting three new markets annually. They currently have six markets in Canada and one in the US, with plans to open in Ohio, Pennsylvania, and Florida.


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Alexandra Chong, CEO at JACANA discusses her company's mission to establish a strong Jamaican brand for cannabis, grown naturally and sustainably. They cultivate and use over 70 medicinal plants for their range of wellness products, including CBD-infused topical creams, oils, and gummies. The team highlighted their position as the largest vertically integrated cannabis producer in Jamaica, with a focus on wellness and expanding into other plant-based and fungi categories. They emphasized the importance of their products being made in Jamaica and the traditional methods of cultivation and harvesting, while also maintaining the highest quality standards.
They also discussed the authenticity and cultivation of cannabis in Jamaica. They emphasized the importance of authenticity, noting that many international cannabis brands appropriate Jamaican culture without truly incorporating Jamaican-grown cannabis into their products. They also highlighted their commitment to organic cultivation and their aim to blend traditional growing techniques with modern scientific advancements to produce high-quality cannabis.


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Dan Serard, the Vice President of Sales and Marketing at Cannabis Creative Group, shared insights on the 2024 cannabis marketing plan.
The discussion highlighted the importance of personalized digital marketing strategies tailored to individual business needs, diversifying advertising channels beyond social media due to federal restrictions.
Strategies included email marketing for engagement, organic content for SEO, and targeting specific demographics effectively by aligning messaging with consumer emotions and values to strengthen brand connections. Dan advised against direct competition with larger companies, recommending niche platforms aligned with target audiences' interests, and suggested budget allocation strategies for gradual investment based on audience responses before scaling up efficiently. 


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