How Super Coffee’s Jimmy DeCicco Built a Coffee Empire Backed by A-Rod The Juice with Jess

Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG). 
In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic demands of retail and direct-to-consumer sales platforms, with a special focus on their robust presence on Amazon. They explore the critical balance of data-driven decisions and the compelling narratives that drive brand growth. 
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What’s inside The Juice this week? 
00:00 - 10:15: Introducing Jimmy DeCicco: The Super Coffee Journey
10:16 - 20:30: Mastery of Brand Positioning: Standing Out in CPG 
20:31 - 30:55: Data vs. Storytelling: Striking the Right Balance 
30:56 - 38:00: Decoding Retail Strategies and Amazon Dominance 
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🧃The Juice with Jess is powered by Kustomer.
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The Juice with Jess is powered by Kustomer.
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
X/Twitter: https://twitter.com/justjessssss
Instagram: https://instagram.com/jessapplesauce
Find Super Coffee on Amazon https://www.amazon.com/super-coffee/s?k=super+coffee 
Find Super Coffee at a store near you https://drinksupercoffee.com/store-locator/