14 min
How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight. AAF District 4Cast
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- Marketing
Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:
What is behavior change marketing?Is more choice actually better?Why did Nike's sustainable shoe fail when it was supposedly what people wanted?
Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:
What is behavior change marketing?Is more choice actually better?Why did Nike's sustainable shoe fail when it was supposedly what people wanted?
14 min