Inspired Entrepruneurs Arvind Srinivasan

Being Passionate is the key

Instagram Overview

• Social networking app. Made for sharing photos and videos from a smartphone

• Allows quick editing of your photos before uploading

• Instagram is a great marketing opportunity for all sorts of businesses, whether you're selling a product or a service.

• 700 million monthly active users. 400 million daily active users. 95 million photo uploads daily. 4.2 billion photo likes daily. 80% of Instagram users follow at least 1 business

Instagram for Business

Consumer Usage: Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

Businesses are spending money on Instagram: Instagram's global mobile ad revenues are expected to close in on nearly $3 billion by the end of 2017. That figure would account for over 10% of its parent company Facebook’s revenues.

Consumers are purchasing through Instagram: Nearly a third of online shoppers (31%) say they are using social media channels to browse for new items to buy.

Consumers trust brands more because they saw them on Instagram: A majority of millennials surveyed – 70% – value non-celebrity endorsements, particularly from influencers they consider as peers.

Search Engine Marketing (SEM) working

There are two ways to look at the process of how Google Ads showcases the results of the brand’s engagement with the customer

1. From Platform’s perspective: Auction based approach i.e. based on the money and relevance of the Ad and LP (Landing Page)

2. From User’s perspective: Research based approach on what has been the past performance of the Ad i.e. have the users liked the Ad, which means how many times has the Ad been clicked?

Google Ads is the best tool for SEM (Search Engine Marketing)

SEM is called PPC (Pay Per Click) where, you as the brand / firm pay Google for the Ads shown on it network which comprises of either the Search Network or Display Network

Search Network is the page of Google when any Ad shows up 

I will be publishing some DM articles over the next one week

These are some strategies that will aid you developing your mental capacities to run a business in 2020