8 min
Is Magic Spoon Revolutionizing Cereal? FALSE
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- Marketing
This episode I talk about Magic Spoon's branding, positioning, target market, and influencers.
Magic Spoon brands themselves as Childlike Cereal For Grown ups. They're positioned in the wellness and health category, their target audience is the keto-community, athletes, and people who live a healthy lifestyle.
Here are a select group of their Youtube influencers:
- HighFatHighFun | 47K followers
- Coco's Tube | 12K followers
- Keefrica | 40K followers
- Ketoginja | 42K followers
Magic Spoon took a very niche approach to their influencer selection.
If you like the episode, please follow! If you want to join in on the discussion, you can do so by searching FALSE on LinkedIn.
This episode I talk about Magic Spoon's branding, positioning, target market, and influencers.
Magic Spoon brands themselves as Childlike Cereal For Grown ups. They're positioned in the wellness and health category, their target audience is the keto-community, athletes, and people who live a healthy lifestyle.
Here are a select group of their Youtube influencers:
- HighFatHighFun | 47K followers
- Coco's Tube | 12K followers
- Keefrica | 40K followers
- Ketoginja | 42K followers
Magic Spoon took a very niche approach to their influencer selection.
If you like the episode, please follow! If you want to join in on the discussion, you can do so by searching FALSE on LinkedIn.
8 min