Lets Run Facebook Ads: The Podcast Nick Boddington

You might have the perfect content and copy going out to the right audience but, for some reason, your ad will still fail to convert customers. Why does this happen? And what can we do about it?In today's episode, Nick is joined by business partner James to discuss a recent problem a client was having with their funnel and what us as marketers can learn from it. They talk about why this issue can arise, Click Funnels and the ways to combat this in your own campaigns. Also don't forget to...

If you've been running Facebook Ads recently, you may have seen the 'Advantage Plus' section in your Ads Manager. This can seem quite complicated at first with lots of different elements. But should you enable these? Will it help or hinder your campaigns?In today's episode, Nick breaks down what Advantage Plus is, why you may want to use it and what each aspect actually does to your ad. He also discusses how Advantage Plus has worked on some of the client accounts he works on and what to bear...

A few months ago, Nick was recommending to enable 'multi-advertiser ads' in order to get your products or services seen by those with similar interests and shopping habits. However, after a few major alarm bells from clients, Nick is back to update his advice. In today's episode, Nick walks us through what multi-advertiser ads are, the problems that seem to be arising for some when using them and why he believes you should be cautious when enabling them on your campaigns in the future.&n...

Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you!In today's episode, Nick runs through this new Advantage Plus pop-up, what it means and whether you should use it for your ad campaigns. He also uses examples from current clients to outline the differences between Advantage Plus and other ways you can run your ads such as using interest-based audiences.Many people are being caught out and confused by ...

Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it. In today's episode of the podcast, Nick gives his insight on this topic: about why your ads may have stopped converting for you and some of the things you can do about. These tips will hopefully help you if you run into these problems of ad fatigue and allow you to get your campaign back on tra...

One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend.In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get your ...