Let's Talk Marketing w/NDUB Nathan A Webster

In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance with subject lines, and the importance of consistent outreach. Ryan also talks about his businesses, including a marketing company that specializes in high-end video brochures. He advises listeners to be intentional in their actions and to invest in their future.
Ryan's Bio: 
Ryan is a three-time Founder and President of the ventures A5 Events, Ideal Content, and Plan B Distribution, with expertise across the respective business trades of corporate event management, digital marketing, and secondary wholesale. 
A master strategist for 25+ years, Ryan has aced the balance between building profitable 7 and 8-figure businesses full-time without compromising on his personal life. 
He is a well-known figure in film circuits — and has been since the age of 13, when he directed the short film “The Question,” starring acting stalwarts like Ted Danson, Kirstie Alley, and Woody Harrelson. His association with movie studios continued into his adulthood through his inventory liquidation venture Closeout Division (DVA), which has a database of 350+ companies and generates $20M+ in annual sales.
Ryan is an influential voice in entertainment and has been featured across top media platforms, including ABC7 News, CBS’ “Early Show,” The Washington Post, Los Angeles Times, and The New York Times. He is also an established author, with titles like How to Start Life! and How to Plan, Produce & Distribute Your Independent Film among his credits.     

Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highlights the value of brand loyalty over immediate sales.
Shopify Link: https://www.shopify.com/blog/bfcm-campaigns
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference:  https://letsconnectpnw.com/

We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of being authentic and true to oneself. 
 

Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon to illustrate how pricing strategies can impact profitability and sustainability. 
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference:  https://letsconnectpnw.com/
 

Nathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective landing pages. He also highlights the need for a close partnership between businesses and agencies to drive successful campaigns. Listeners are encouraged to put themselves in the shoes of their customers and focus on solving their pain points.
John LinkedIn: https://www.linkedin.com/in/johnjhorn1/
StubGroup Website: www.stubgroup.com
StubGroup Youtube: https://www.youtube.com/@Stubgroup
 
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference:  https://letsconnectpnw.com/

Nathan Webster discusses the concept of 'homie hookups' in business. From a discount or price reduction offered to potential customers who may not be able to afford the full price or who are unsure about the value of the product or service. Webster emphasizes the importance of understanding the four P's of marketing (product, price, promotion, and place) and how they relate to creating a successful sales and marketing strategy. He also highlights the need to set the right price point and consider the cost of the service or product when working on the business.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference:  https://letsconnectpnw.com/