31 min
Making AI your Copilot in B2B Marketing | Clare Dorrian B2B Marketing: Tomorrow's Best Practices... Today
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- Marketing
AI has changed B2B marketing throughout 2023, and Clare Dorrian wants marketers to use it to empower their teams.
Clare Dorrian, CMO at SugarCRM, joins host Bryan Kramer to discuss the new wave of Generative AI; how it can be used in combination with your marketing and sales teams to stand out, how it can eliminate busy work from our day-to-day, common pitfalls, and why the importance of human connection and originality of hand-crafted messages and narratives are not going away anytime soon.
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Timestamps:
00:00 Coming up in this interivew...
00:49 Intro
01:56 How has AI impacted how marketers approach their work?
08:32 Where is the line for the use of generative AI?
12:45 How does a CRM marketing leader see GenAI helping in personalization?
18:46 When does AI and Automation get creepy?
22:10 What does AI mean for marketer's skillsets?
26:18 What are the implications for AI in content creation?
28:50 How does Clare stay connected with her friends and family as a British Ex-Pat?
AI has changed B2B marketing throughout 2023, and Clare Dorrian wants marketers to use it to empower their teams.
Clare Dorrian, CMO at SugarCRM, joins host Bryan Kramer to discuss the new wave of Generative AI; how it can be used in combination with your marketing and sales teams to stand out, how it can eliminate busy work from our day-to-day, common pitfalls, and why the importance of human connection and originality of hand-crafted messages and narratives are not going away anytime soon.
---
Timestamps:
00:00 Coming up in this interivew...
00:49 Intro
01:56 How has AI impacted how marketers approach their work?
08:32 Where is the line for the use of generative AI?
12:45 How does a CRM marketing leader see GenAI helping in personalization?
18:46 When does AI and Automation get creepy?
22:10 What does AI mean for marketer's skillsets?
26:18 What are the implications for AI in content creation?
28:50 How does Clare stay connected with her friends and family as a British Ex-Pat?
31 min