Marketing Mindset Podcast Colby Flood

In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!

Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisfaction. She shares her thoughts on the dynamics between agencies and their clients and highlights the importance of understanding client needs and balancing them against creative aspirations.

Tune in to learn tips to align your marketing messages with your target audience's psychological needs and expectations, how to use shorthand in briefs to streamline communication within creative teams, and much more!
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/

Learn about our marketing agency: https://www.brighterclick.com/

On this week’s episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.

They talk about their unique experience hiring and managing UGC creators and highlight several challenges associated with UGC content, such as aligning creator output with brand expectations, managing usage rights, and ensuring content quality.
 
Tune in to hear their strategic approach to maximizing the effectiveness of UGC partnerships, such as leveraging detailed content briefs and maintaining open communication for feedback and adjustments.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/

Learn about our marketing agency: https://www.brighterclick.com/

In this episode, Colby and Charlie delve into the complexities of sales strategies with Nema Semnani, founder and president of Precision Sales Consulting. Nema has spent his career driving sales for Fortune 500 companies, and his firm is committed to enhancing revenue and profitability through comprehensive sales training, management coaching, and strategic process development.

Throughout their conversation, they explore a variety of sales methodologies, and Nema emphasizes the importance of personalizing sales approaches in a market trending towards automation and generic solutions. They also discuss the critical role of upfront contracts in setting clear expectations and fostering reliable client relationships.

Tune in to gain insights into adapting sales strategies to meet diverse client needs and business objectives and understand the strategic decisions behind free versus paid offerings in sales processes.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/

Learn about our marketing agency: https://www.brighterclick.com/

In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they’ve racked up more than 200 million views on TikTok!

During the interview, Jacob and Victor Eriksson share their unique approach to managing seasonal business cycles, a strategy that has been instrumental in their success. They also discuss their strategic use of celebrity endorsements, methods for mass market expansion, and how they use technology to enhance customer engagement.

Tune in to gain invaluable insights on leveraging seasonal trends, capitalizing on celebrity influence, and using downtime to prepare for business peaks!
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/

Learn about our marketing agency: https://www.brighterclick.com/

Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That’s why this week’s episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?
Along with Brighter Click’s Creative Strategist, Charlie Sargeant, Colby discusses his approach to hiring, how to find candidates who are passionate about the jobs they’re applying for, what skills are essential for team success, and why finding the right team leader is so important.
Tune in to learn what they look for in interview candidates (and which traits impress them the most!), how their unique approach to trial projects helps ensure that they’re hiring the right people, and how they use onboarding and 90-day probation period to ensure that new hires are right for the team. 


Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/

Learn about our marketing agency: https://www.brighterclick.com/

How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click’s Creative Strategist, Charlie Sargeant.

Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they’ve learned while hiring. 

Managing a team that includes sales, strategy, copywriting, design, media buying, and operations, Colby and Charlie have a wealth of knowledge and experience to share about hiring, team management, and agency growth.

Tune in to learn how they’ve navigated growth in a remote agency space, past mistakes they’ve made throughout the hiring process (and how they’re course-correcting now!), why proactivity is so important, and the most essential tips they have for team-building and creative productivity. 
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/

Learn about our marketing agency: https://www.brighterclick.com/