MediaVillage Podcast Network MediaVillage.org

In a Legends & Leadership conversation hosted by Jack Myers, Radha Subramanyam, the Chief Research and Analytics Officer of CBS and President of CBS Vision, shared profound and even surprising insights into the robustness and enduring appeal of network television, specifically highlighting CBS's leadership in primetime programming.


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In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional appeal of the big screen while harnessing modern data analytics to deliver impactful advertising messages to a captive audience.






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In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.



With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.


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In this week's episode of Legends & Leadership, Jack Myers is joined by Angela Cannon, the dynamic Senior Vice President of Multicultural Networks and General Manager of aspireTV. Their conversation covered a range of engaging topics, from the Harlem Globetrotters to the impressive growth and success of aspireTV. Angela shared her diverse responsibilities within the network, her passion for culturally specific content, and her commitment to nonprofit initiatives, providing an in-depth look at her work and vision.



Both Jack and Angela reminisced about their childhood memories of the Harlem Globetrotters, expressing their excitement about a new collaboration that will bring the Globetrotters' international experiences to the screen in aspireTV's new series Harlem Globetrotters: Secrets of the City. This partnership promises unique merchandising and marketing opportunities for brand marketers and advertisers, enhancing the timeless appeal of the Globetrotters.


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In a riveting video conversation hosted by Jack Myers for his Legends & Leadership series, Dave Morgan, the founder and CEO of Simulmedia, explores the implications of the continuing transformation across the media and advertising ecosystem. The conversation not only reflects on Dave's career at the forefront of innovation but also explores the pressing challenges and emerging opportunities within the industry, particularly focusing on the need for transparent, data-driven approaches in television and video advertising.



As an outspoken critic of advertisers' shift to procurement and purchasing strategies that have eroded advertising effectiveness, he rhetorically commented, "Marketers have taken the costs out of advertising, but do they still have a growth engine." In our conversation about fraud in the industry, he drew an analogy to the "dirty fuel" pumped into freighters as a procurement-led cost-cutting measure that ultimately caused the MV Dali to crash into the Baltimore Bay Bridge


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As the Emmy-winning daytime soap opera The Young and the Restless recently celebrated its 50th year on television, and over 12,000 episodes, the series gave starts to many actors’ careers in Hollywood throughout its historic run, including Penn Badgley, Justin Baldoni, Eva Longoria, Shemar Moore, Vivica A. Fox and even Tom Selleck.



One of its newest cast members is Mexican-born actress Zuleyka Silver, who joins us on this episode of Multicultural TV Talk to talk about her experience on the iconic series, transitioning to the fast-paced world of a daytime series, and teases an exciting upcoming storyline for her character Audra Charles.


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