206 episodios

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

OUTdrive Cliff Callis - Callis

    • Economía y empresa

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

    Lights, Camera, Marketing

    Lights, Camera, Marketing

    Nicholas Harrison, a Canadian-born author, actor, and self-proclaimed Jedi, has led an extraordinary life that intertwines with the world of entertainment and creativity. With a Ph.D. in film and theater history, Nick's career spans 35 years, covering various roles from a fight director and stunt performer to a morning radio personality and corporate entertainer. His small-town, blue-collar upbringing, where entertainment served as a vital escape and joy, has deeply influenced his passion for the industry. His stories and wisdom, accumulated from a lifetime of diverse experiences, reflect his dedication to his craft and the entertainment world.
    Nick's approach to marketing and content creation is rooted in authenticity and the power of human connections. His ability to create enchanting characters and experiences, honed through delighting guests at Disneyland and corporate events, offers valuable lessons for marketing beyond the entertainment sector. Tune in to learn more about the art of crafting stories that resonate. 

    • 43 min
    The Art of Attracting Crowds

    The Art of Attracting Crowds

    Ever wonder how the Missouri and Iowa State Fairs became such beloved events? According to Gary Slater, formerly the director of both fairs, "It's all about vision and teamwork.” Gary's insights into the art of drawing crowds to these agricultural, entertainment and community celebrations reveal a shared belief in the importance of engaging the audiences and creating memorable experiences. This episode is a masterclass in event marketing and engagement that you don't want to miss.

    • 38 min
    A Vision for the Missouri State Fair

    A Vision for the Missouri State Fair

    It's not every day you meet someone who has built their career from the ground up. Jason Moore's rise from a homebuilder to carpenter at the Missouri State Fairgrounds to Missouri State Fair director is a testament to his dedication, hard work, and passion. His journey began with hands-on work, which laid the foundation for his deep understanding of the fair's operations. From there, he was promoted to facilities manager where he further honed his skills. Now serving as director, he’s ambitiously leading the fair into new territory. Jason is a real people person and has a vision for where he sees the fair going, and he’s dreaming big.

    Tune in to hear about the intricate planning required to create lasting memories for thousands of fairgoers, the projects going on right now on the fairgrounds, and the vision for the Missouri State Fair of the future. And make plans to attend the fair happening August 8-18 for 11 days of Summer’s Best Story.

    • 32 min
    Transforming Rural Health Care

    Transforming Rural Health Care

    Growing up on a farm teaches the value of community and caring—not just for the land and animals, but for the people around us. Dr. Misty Todd grew up on a farm in northeast Missouri, where she learned the values of diligence, community service, and caring for others, which later propelled her toward a career in family medicine. Her journey led her to the Bothwell Cole Camp Clinic and the Bothwell University of Missouri Rural Family Residency program, which she leads for Bothwell.
    Dr. Todd plays a pivotal role in training new physicians through this innovative program, a partnership with the University of Missouri aimed at combating the shortage of rural physicians. Bothwell's teaching hospital environment provides residents with a rich learning experience, while Dr. Todd and her colleagues strive to create a supportive community that encourages young doctors to establish their practices locally.
    Listen in to learn more about the crucial impact of rural medicine on national health care and Bothwell's commitment to nurturing a new generation of family physicians in the heart of rural America.

    • 32 min
    Adapting to Changes in Industry

    Adapting to Changes in Industry

    In today's competitive industry, marketing strategies like trade shows and fostering long-term client relationships are crucial for sustainable business growth. Mike Hill, general manager of Big Rocks Engineering, a company making significant strides in the manufacturing and engineering sector, shares the importance of trade shows in their marketing strategy. Big Rocks Engineering skillfully utilizes trade shows to maintain a strong presence, connecting with existing customers and reaching potential new ones. This approach has become a fundamental element in their search for new business opportunities and in demonstrating the value they offer.
    Mike's impressive background spans over two decades in engineering and manufacturing, beginning with a physics degree and evolving through various roles, including aerospace defense and running his own manufacturing plant, before founding Big Rocks Engineering in 2015. Listen in to learn the importance of strong business relationships and adapting to industry changes.

    • 36 min
    Navigating the World of Travel

    Navigating the World of Travel

    Crafting the perfect trip is not just about finding a spot on the sand, it's about creating a travel experience that dives deeper into your passions. Jamie Anderson is an independent travel consultant known for her personalized travel planning and rural Missouri charm. Despite the digital age making travel planning seem easy, Jamie's services are in high demand because she offers a human touch that algorithms cannot. She meticulously tailors each journey to her client's desires, ensuring their trips are meaningful and aligned with their interests.
    Join us to learn more about the irreplaceable value of a travel consultant in crafting unforgettable journeys, reminding us that the essence of travel lies in the personalized experiences and memories we create. And for those planning their next trip, consider the unparalleled benefits of working with a travel consultant to make your adventure truly your own.

    • 36 min

Top podcasts en Economía y empresa

Tengo un Plan
Sergio Beguería y Juan Domínguez
Dimes y Billetes
Moris Dieck
Cállate y Vende
Gerardo Rodriguez
Chisme Corporativo
Macarena Riva y Rosalaura López
Cracks Podcast con Oso Trava
Oso Trava
HBR On Leadership
Harvard Business Review