Owl Street Studio Brian Rawson

In this episode, we look at how businesses use branding, personality, and selling points to reach your emotional needs and, in the process, raise their value from cheap to luxury. And we see all of this in action through, the one and only, Aldi grocery stores.

In this episode, we look at how businesses use marketing and selling points to communicate external and internal needs and how Olive Garden uses all of this to masterfully tap into your emotional needs in less than 30 seconds.

In this episode, we look at the connection between marketing and your emotional needs. Through the episode, we unpack how all businesses sell you an external need and an internal need, and we see this in action with a case study on Starbucks. We discuss how Starbucks doesn’t really sell coffee. They sell you something else entirely…

In this episode, learn how we all use the number three to make sense of all the prices and buying decisions we face every single day. Plus, see the connection between prices and relativism, and how we use prices to affirm our self-identity (even in the grocery store).

Learn what you and Bud Light have in common. In this episode, we examine Bud Light’s recent controversy to show how Bud Light is bound by the same social norms you are. Both you and Bud Light worry about reputation, social standing, and identity, and neither you or Bud Light can change any of these things too far too fast without paying a high social cost.

Why do you buy what you buy? Why did you buy those shoes? Why those clothes? Why that computer? You might say you bought them because of the price or the features or the reviews, and that might be partly true. However, it’s absolutely not the full story.
So, if price points and reviews don’t make you buy what you buy, what does? Your buying decisions are shaped by what you want OTHER people to believe about you. Here's How...