Path for Growth with Alex Judd Path for Growth

Have you ever considered how LinkedIn can elevate your impact? In this episode, Alex talks with Josh Etress, COO of Anchor Investments and a leader who’s excelled at sharing quality, insightful content on LinkedIn. Josh shares his top advice for staying consistent on LinkedIn, using frameworks to make posting more efficient, and building habits and boundaries around your relationship with the platform. Make sure to follow the podcast so you don’t miss part 2 of the conversation with Josh! 


Today we’re talking with Josh Etress, COO of Anchor Investments and LinkedIn aficionado (1:05)

When and why did you start engaging with LinkedIn? (5:25)

The value of LinkedIn: Wisdom, growth, talent attraction, reach (11:37)

How do you stay consistent on LinkedIn? (15:47)

When should a leader be on LinkedIn? (20:52) 

What rhythm will help create results on LinkedIn? (26:46)

Can you share an example of a LinkedIn framework? (33:47)

What habits help you manage messages and comments? (43:21)

What pitfalls should leaders avoid? (48:41)

Where to learn more from Josh (55:44)


Helpful Links and Resources
“Steal Like an Artist” by Austin Kleon
LinkedIn “Exchange” Post 
Follow Josh on LinkedIn
LinkedIn Accounts Josh Recommends: 

Dan Go 

Katelyn Bourgoin

Dale Dupree

Justin Welsh

Dickie Bush

Sahil Bloom


Mission Hotels
Anchor Investments
Try Path for Growth 1on1 Coaching Free for 14 Days
Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

If you want your business to achieve different results, you need to take different actions. In this episode, Alex breaks down 6 of the most common deficits that keep businesses from growing beyond their current level. He also shares actionable steps you can take to overcome this deficit, so you can experience healthy growth and see your impact increase. 


What got you here won’t get you there (0:40)

Today we’ll look at 6 common deficits that kill business growth (1:44)

1. Vision Deficit: Make it clear, compelling, comprehensive, and communicated (2:41)

2. Accountability Deficit: Develop role-based, results-oriented, and rhythmic accountability (9:55)

3. Leadership Team Deficit: Think strategically about the leaders you choose (18:08)

4. Distinguishing Factor Deficit: Know what makes you different from the rest (22:23)

5. Courage Deficit: True growth always requires courage (24:56)

6. Humility Deficit: Invite others into the process of creating lasting impact (28:44)


Resources:
Try Path for Growth 1on1 Coaching Free for 14 Days
Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

You may not think your business needs a succession plan, but laying the groundwork early will allow your organization to thrive through periods of transitions, not just survive them. Slingshot Group VP Brooke Hodnefield is an expert at helping businesses navigate leadership succession, and today she’s joining Alex to share some of her wisdom. They discuss why it’s so important to think honestly and strategically about the concept of succession, whether you’re preparing to leave or plan to stay at your organization for years. Brooke then breaks down 3 different models of succession, including the benefits to each and the common pitfalls to avoid. 


Succession can create massive rewards or massive challenges for your organization (0:00:40)

Why are you and your team so passionate about succession? (0:02:13)

What would you say to the leader who doesn’t want to think about succession? (0:09:33)

The Case for Stability: How do we weigh the cost of transitions? (0:14:01)

How can organizations approach this topic with honesty? (0:22:04)

Stop and Go Succession: Benefits and pitfalls to avoid (0:31:29)

Intentional Interim Succession: How to set the successor up for the future (0:40:17)

Overlap Succession: Keep an eye out for these traps if you choose to overlap (0:48:57)

Succession is tactical, but it’s also emotional (0:53:35)

What’s one action leaders can take today? (0:58:03)


Helpful Links and Resources
Slingshot Group Website
Connect with Brooke on LinkedIn

Try Path for Growth 1on1 Coaching Free for 14 Days
Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Expanding any business will naturally come with growing pains, but that doesn’t mean your stress has to increase whenever your business grows. Dan Chapman is living proof that you can grow your business — or even multiple businesses — while still pursuing healthy growth and making marriage and faith a priority. He’s the founder and CEO of Redd Remedies and CEO of Sunrise Health Food Stores, and in this episode, Dan shares the lessons and practices that have helped him succeed at leading two businesses simultaneously. He also talks about the process of taking over a family business, stresses the importance of surrounding yourself with people whose strengths complement yours, and much more.


Today, Dan Chapman is back to talk about leading multiple businesses (0:00:49)

How did you get involved with the health food business? (0:01:40)

What differentiators helped make Sunrise Health Foods a success early on? (0:09:30)

Can you share what you’ve learned about transitioning ownership? (0:16:41)

What made you realize that you needed implementers around you? (0:24:16)

Why is opening a third location harder than a second? (0:35:41)

What inspired you to launch Redd Remedies? (0:47:54)

What would you do differently if you were starting a new business today? (0:56:43)

How do you divide up your day-to-day across the businesses? (1:03:08)


Helpful Links and Resources
Redd Remedies
Sunrise Health Foods
Connect with Dan on LinkedIn

Try Path for Growth 1on1 Coaching Free for 14 Days
Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Business matters, but marriage matters more. In this episode, Alex explains why marriage should always be the top priority, and then unpacks the framework he and Aspen use in their marriage to navigate conflict in a healthy way. He defines the concept of “rules of engagement,” then shares his own 5 rules as an example for the kind of commitments you can establish with your own spouse. 


Today we’re looking at some rules of engagement for a healthy marriage (0:57)

God, marriage, kids, work. In that order. (4:37)

Chaos is not the ideal time to make decision or establish boundaries (8:16)

Rules of Engagement: Write down 3-5 things you’re committed to always doing or not doing (12:10)

1. Communicate one thought at a time (15:06)

2. Communicate closure (19:15)

3. Tell the truth (21:12)

4. Return to core values and mission as common ground (22:54)

5. Never refuse a request to see a counselor or a pastor (24:53)

Take some time to establish your own rules of engagement for conflict (27:20)


Resources:
Try Path for Growth 1on1 Coaching Free for 14 Days
Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

If you own or run a small business, you also need to be its chief marketer. To that end, Alex talks in this episode with Trey Sheneman about some of the foundational principles of marketing for small, impact-driven businesses. Trey is the founder of the brand strategy and growth firm Herald, and he’s especially passionate about helping entrepreneurs who want to make a kingdom impact. He shares practical tips for evaluating your marketing budget, approaching B2B versus D2C marketing, prioritizing the right channels, and much more. 

Episode Recap:

Today we’re talking with Trey Sheneman about marketing for impact-driven leaders (0:00:52)

Why is marketing important for small businesses? (0:01:59)

Can you share examples of business owners who are doing marketing well? (0:06:48)

Why should businesses focus on excelling at one marketing channel? (0:12:26)

Where should we start when optimizing our marketing? (0:26:44)

How should B2B companies think about marketing? (0:31:11)

Can you share some tips for evaluating marketing expenditures? (0:41:02)

How should talking to customers shape your marketing strategy? (0:54:32)

What can Jesus teach us about messaging? (0:59:36)


Helpful Links and Resources
Herald Website 
Connect with Trey on LinkedIn 
Try Path for Growth 1on1 Coaching Free for 14 Days
Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram