100 episodios

Podcast about the toy & games business, hosted by leading toy business expert Steve Reece of www.KidsBrandInsight.com. Steve takes a look at different trends in the toy & game biz, and speaks to interesting people from across the business.
© 2018 RG Marketing Ltd. All rights reserved.

Playing At Business - toy & game business podcast with Steve Reece Steve Reece

    • Economía y empresa

Podcast about the toy & games business, hosted by leading toy business expert Steve Reece of www.KidsBrandInsight.com. Steve takes a look at different trends in the toy & game biz, and speaks to interesting people from across the business.
© 2018 RG Marketing Ltd. All rights reserved.

    Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time

    Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time

    In this latest episode Hots Steve Reece shares 10 Key Success Factors for Board Games based on decades working with and on some of the most iconic Games of all times, including Hasbro's stable of Family Games such as Monopoly. Clue/do, Risk, Game of Life and many more.  Unusually Steve also acknowledges working on the worst selling board game of all time, as well as the best.
    Listen to hear more about this.
    If you'r ein the business of Games this is a must listen episode.

    • 24 min
    Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024

    Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024

    Another Spielwarenmesse Toyfair in Nuremberg has been and gone. This episode reviews this years show, and based on conversations at the show and market data released at this time gives an analytical outlook on the key drivers and trends of the European Toy market for 2024.
     
    Sign up for our free Email Newsletter here: www.ToyIndustryJournal.com 

    • 26 min
    Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons

    Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons

    2020 and 2021 were unexpectedly boom years for the Toy business overall as locked down families invested out of season in play activities for their homebound children. 2022 and 2023 were significantly worse years for the Toy trade. The question now is what happens in 2024? Host Steve Reece talks through the factors affecting Toy market performance in 2024 in this latest episode. 
     
    For more Toy business analysis, check out our Linked In newsletter here: https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441/

    • 30 min
    Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)

    Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)

    In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company.
     
    For more analysis & insights into the global Toy market, check out our Linked In newsletter which has 5000+ subscribers (including readers from all major Toy companies):
    https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441/

    • 19 min
    Ep 102: Selling A Toy Business: How Mergers & Acquisitions Work In The Toy Biz

    Ep 102: Selling A Toy Business: How Mergers & Acquisitions Work In The Toy Biz

    Many companies in the Toy business grow via acquisition. Company owners often want to sell up and retire or move onto other pastures. In this episode we take a look at some of the biggest Toy acquisitions of all time, we look at why and how Toy Cos are bought and sold and we discuss the details of the process of buying or selling.
    Maybe you have a Toy business you want to buy or sell, or maybe you just want to understand how company sales work in the world of Toys, either way this episode will have something for you.
     
    For more Toy business analysis, check out our Linked In newsletter here: https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441/

    • 19 min
    Ep 101, How To Run A Successful Tech Toy Start Up With HoloToyz

    Ep 101, How To Run A Successful Tech Toy Start Up With HoloToyz

    In this latest episode host Steve Reece talks to Kate Scott & Declan Fahy, the Founders of Holo Toyz. Their company aims to inspire creativity and imagination via augmented reality technology.
    Kate stated "At our core, we believe that children should be able to experiment, play and learn through emerging technologies in a kid-safe environment away from the open web, whilst not losing touch with the physical world."
    We discuss this proposition, and the path from starting the business, through raising funding to achieving distribution for HoloToyz products. 
    This episode is a must listen for anyone interested in or actively pursuing a start up in the Toy business, as well as international distributors looking for new products and new stories to latch onto.

    • 42 min

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