3 episodios
Reach and Frequency The Guardian Advertising
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- Economía y empresa
The Guardian Advertising team take a look at the world of media and advertising and the stuff that shapes it.
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Episode 3: Purpose advertising - are brands more interested in doing good than selling stuff?
Sarah Mayall, Head of Brand Marketing at HSBC, Dino Myers-Lamptey, Founder at The Barber Shop and Steve Harrison, author of “Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world' discuss the importance of purpose advertising.
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Brand safety: are we throwing the baby out with the bathwater?
In this episode we'll be looking into how 'brand safety' - a term popularised after the YouTube scandal of 2017, which saw brands appearing next to terrorism videos on the platform - has transformed into technology that stops brands advertising in newspapers. Has the news agenda become too divisive for advertisers or is the technology throwing the baby out with the bathwater?
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2020 in Focus - two of the Guardian's most popular podcasters look back on their record breaking 2020
The podcast podcast: in the first of a new series from Guardian Advertising, Today in Focus host Anushka Asthana and Football Weekly’s Max Rushden take part in a chat about why, in such a disorientating year, listeners turned to podcasts in their millions.