44 min
S02E10 Antti Lumiainen & Nadia Rubtsova: How destinations can use the power and impact of industry experts B2B influencer marketing chat series
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- Economía y empresa
Antti Lumiainen is an event enthusiast with over 10 years of industry experience and a strong believer of face to face and the power of events. Having a diverse background in associations, exhibitions and event management, Antti is now working with Helsinki Marketing, promoting Helsinki as a meetings and events destination. He has been active for several years in the local chapter of Meeting Professionals International and currently holds the position of President Elect. He is passionate about giving back to the industry that has created so many possibilities for his career.
Nadja Rubtsova has more than 10 years of experience in the meetings industry. Before starting her own business in 2020, Nadia has worked in 4 different countries as well on the suppliers’ side as from the client’s side. Nadia specialises in business development, sales and negotiations.
During this episode we will cover the following topics together with Nadja Rubtsova and Antti Lumiainen:
Why has Helsinki chosen to put influencer marketing for the meetings & events industry on their agenda?
How do you select the right influencer for your city?
Based on which criteria did Helsinki choose for Nadia to work together?
How do you create a relevant content calendar in these challenging times for our industry?
What are the tasks of the influencer during the campaign?
Antti Lumiainen is an event enthusiast with over 10 years of industry experience and a strong believer of face to face and the power of events. Having a diverse background in associations, exhibitions and event management, Antti is now working with Helsinki Marketing, promoting Helsinki as a meetings and events destination. He has been active for several years in the local chapter of Meeting Professionals International and currently holds the position of President Elect. He is passionate about giving back to the industry that has created so many possibilities for his career.
Nadja Rubtsova has more than 10 years of experience in the meetings industry. Before starting her own business in 2020, Nadia has worked in 4 different countries as well on the suppliers’ side as from the client’s side. Nadia specialises in business development, sales and negotiations.
During this episode we will cover the following topics together with Nadja Rubtsova and Antti Lumiainen:
Why has Helsinki chosen to put influencer marketing for the meetings & events industry on their agenda?
How do you select the right influencer for your city?
Based on which criteria did Helsinki choose for Nadia to work together?
How do you create a relevant content calendar in these challenging times for our industry?
What are the tasks of the influencer during the campaign?
44 min