16 episodios

Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

The Behavioral Economics in Marketing's Podcast Sandra Thomas-Comenole

    • Marketing

Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

    Increasing Human Capital for Business Growth

    Increasing Human Capital for Business Growth

    Human capital is a measure of the economic value of an employee's skill set. A company that focuses on increasing their human capital has the best possibility for growth because people are a source of competitive advantage. This episode considers the intrinsic and extrinsic factors that contribute to an employee's human capital, as well as several strategies for increasing human capital through personal and professional development, hiring for human capital and team building activities.

    • 13 min
    7 Most Commonly Effective Leadership Styles

    7 Most Commonly Effective Leadership Styles

    Leadership styles are frameworks and classifications of a leader's characteristic behaviors when directing, motivating, guiding and managing groups of people. Most leaders fall into one of seven categories of leadership styles: servant, democratic, transformational, laissez-faire, facilitative, coaching and visionary. Familiarizing yourself with different types of leadership styles can help make you a better leader.

    • 8 min
    Top 6 Leadership Theories, a Quick Peak

    Top 6 Leadership Theories, a Quick Peak

    Leadership theories are schools of thought that seek to explain how and why certain individuals become leaders. Such theories often emphasize the characteristics of leaders, but some attempt to identify the behaviors that people can adopt to improve their own leadership abilities in different situations. In this episode, we discuss several popular leadership theories and their applications.

    • 10 min
    Intro to Behavioral Economics in Marketing Leadership

    Intro to Behavioral Economics in Marketing Leadership

    Understanding how we as humans make decisions is an important part of marketing and leadership. Behavioral economics is the study of decision making and can give keen insight into employee behavior. Leaders can tap into Behavioral Economics to better invest in their team, increase team engagement and motivate their team. In short, behavioral economics can be leveraged to create happy and healthy working environments for their direct reports and fellow employees.

    • 5 min
    Trailer | Season 2 | Behavioral Economics in Marketing

    Trailer | Season 2 | Behavioral Economics in Marketing

    As a marketing professional, you are called to be leader, even if you aren't a leader by title. For that reason, this season will be dedicated to leadership. Stay tuned for great episodes such as: Motivating Your Team Through Acquisition Theory and Managing Cognitive Dissonance!

    • 1m
    Behavioral Economics in Marketing Trailer

    Behavioral Economics in Marketing Trailer

    Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

    • 46 segundos

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