Unscalable Gavin Hammar

Sarah Noel Block is the founder of Tiny Marketing and believes that you don’t need a big team to have effective marketing. If you have the right marketing strategy, even TINY teams can have great results. And she’s proven this over the last 7 years by stepping in to help small B2B companies grow with less.
In this episode, we talk about:
* How to grow an audience when you're starting at zero
* The big marketing mistakes you’re probably making
* What an effective marketing system looks like
* The Tiny Marketing Framework
* The best AI prompts to use in your marketing
* How to adopt video in your marketing strategy
🎁 StoryPrompt Giveaway 👉 Get a FULL YEAR of StoryPrompt for free!
🎧 Listen on Spotify, Apple, or search “Unscalable” in your podcast app, or watch on YouTube.
Links mentioned on the show
* StoryPrompt Giveaway: Get a FULL YEAR of StoryPrompt for free!
* Tiny Marketing
* Sarah’s LinkedIn profile
* Gavin’s LinkedIn profile
Thanks to StoryPrompt (our sponsor).  StoryPrompt helps you boost customer loyalty and engagement using asynchronous video. Capturing stories, testimonials, and attention is as simple as sharing a link. Sign up to get 20% off all plans.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me

Brittany Garlin and Alexus Brittain are both on the Marketing Team at Vista Social. Brittany is the Head Of Marketing and Alexus heads up Social Media. Vista Social is a social media management platform, similar to Sendible that seemingly came out of nowhere in the last year and now has over 1.4 million social profiles under management.
In this episode, we talk about:
* How Vista Social got started
* How they leveraged community to boost their growth
* How they position themselves in an extremely crowded market
* How they’ve been able to iterate so quickly on new trends like AI and TikTok
* AI and its impact on the future of social media
🎧 Listen on Spotify, Apple, or search “Unscalable” in your podcast app, or watch on YouTube.
Links mentioned on the show
* VistaSocial
* AgencyVista
* Brittany’s LinkedIn profile
* Alexus’s LinkedIn profile
* Gavin’s LinkedIn profile
Thanks to StoryPrompt (our sponsor).  StoryPrompt helps you boost customer loyalty and engagement using asynchronous video. Capturing stories, testimonials, and attention is as simple as sharing a link. Sign up to get 20% off all plans.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me

Jonathan Swead is the founder of EVD Analytics. In this episode, we chat about the key sales and marketing analytics that your business should be tracking. We also talk about how Jonathan is using video to acquire new clients. And of course, we touch on AI and how it’s likely to affect SEO in the next few years.
🎧 Listen on Spotify, Apple, or search “Unscalable” in your podcast app.
Links mentioned on the show
* EVD Analytics
* Jonathan’s LinkedIn profile
* Gavin’s LinkedIn profile
Thanks to StoryPrompt (our sponsor).  StoryPrompt helps you boost customer loyalty and engagement using asynchronous video. Capturing stories, testimonials, and attention is as simple as sharing a link. Sign up to get 20% off all plans.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me

My wife, Martine Hammar joins me on the pod for a special episode. She has recently published a children’s book and I chatted to her about the process.
In this episode, Martine talks about:
* What inspired her to write a children’s book.
* What message she hopes to convey through her book.
* Why she decided to self-publish.
* The process of writing a book, from idea to bookstores.
* The challenges she faced during the process and how to avoid them.
* Resources you can use to write your own book.
Links mentioned on the show:
* A Little Piece Inside Me Is Missing
* StoryPrompt: Video Engagement Platform
🎧 Listen on Spotify, Apple, or search “Unscalable” in your podcast app.
▶️ Or, watch on YouTube.

Full Transcript:
Gavin Hammar: Martine thanks for joining us on the show. So you're a mom,…
Martine Hammar: Thanks for having me.
Gavin Hammar: you're helping me build story prompts and you start up from the ground up. I'm just curious.
Martine Hammar: Well, for me,…
Gavin Hammar: What inspired you to write a children's book in the first place?
Martine Hammar: it kind of had nothing really to do with working together and sendable, you know, and story prompting that type of thing. It's just a kind of feel that sometimes in life, we go through things that We might not even realize at the time that can actually help people. And I think it's only when you actually stand back and…
Gavin Hammar:  You.
Martine Hammar: reflect on things that and speak to people that you realize that You'll experience can actually help someone else and that's exactly what I went through. And that's what led me to create this book. Should.
Gavin Hammar:  So what message are you hoping to convey to the book? Then I mean Obviously you have some sort of story you want to tell some underlying theme to the book so maybe for listeners who haven't seen the book which most of them. Haven't, what's, what's the main sort of messages message that you're trying to give across in the story?
Martine Hammar:  Okay, well, let me go back a little bit. So, basically, what happened with with me in my life so in 2020, we were in lockdown, obviously a bit and everything. Now, I mean, you obviously know the story being my husband, but basically so Gavin and I moved from South Africa, our families win South Africa. And we were based in the UK. So we were really far and I think lockdown and covid, made people feel a lot further suddenly we couldn't just go, it wasn't overnight to see our families. So anyway, we got through the year and it was amazing and like we all reached December and I remember even saying to you We've nailed it. You know, this was a challenging year, we've done it, we managed homeschooling working from home have you know, transforming sandable into a remote company. We nailed it. And then basically I got a phone call to say that my mum had started coughing.
Martine Hammar:  Didn't think anything of it. You know, I remember talking to her and her saying, Oh, I must wash my vegetables. When I do any grocery shopping and they say to, you know, what? UBS neurotic as you want, we're fine. Whatever but please be, as neurotic as you want. So there she was, ironically washing her, you know, bags and vegetables and deliveries and everything and me laughing behind her back, but at least she was looking after yourself. So anyway, she started coughing right around her birthday, 69th birthday. And basically what happened was the next day, she was, unfortunately asthmatic, and the next day, she went into hospital because her sets weren't great and the doctor was concerned and even at the time we were like, It's fine, you know, you're being, you know, you're in the right place, you're with the doctors, they'll keep an eye on you. Now, granted, this was, I went to the beginning of covid, but it was the beginning of a new wave, especially in South Africa. My dad also head coach at the time, but thankfully, he was able to stay home.
Martine Hammar:

Tim Bennetto is a software developer and indie hacker. He’s the founder of a social media scheduling platform called Pallyy with over 24,000 users and 700 paying customers.
In this episode, Tim talks about:
* How DMs helped Pallyy grow by 10X after 2 years.
* His approach to acquiring new customers.
* The importance of knowing your customers, not just listening to them.
* Why you don’t need a unique idea to start a business.
* How staying small he helped him grow Pallyy.
🎧 Listen on Spotify, Apple, or search “Unscalable” in your podcast app.
▶️ Or, watch on YouTube.
Links mentioned on the show
* Pallyy
* Tim’s Twitter profile
* Gavin’s LinkedIn profile
Thanks to StoryPrompt (our sponsor).  StoryPrompt helps you boost customer loyalty and engagement using asynchronous video. Capturing stories, testimonials, and attention is as simple as sharing a link. Sign up to get 20% off all plans.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me

Melissa is the Cofounder and CEO of eWebinar, an automated webinar solution that helps customer success teams deliver personalized training and onboarding at scale.
Melissa has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019.
In this episode, Melissa talks about:
The lessons she learned from her last company, Spacio, that she's bringing with her to eWebinar.
Building a business as a non-technical founder.
The reason she's choosing to stay bootstrapped.
How she went about bringing on her first 100 customers at eWebinar.
Why she believes you need to work more creatively.
The future of sales.
Links mentioned on the show
eWebinar
Melissa’s LinkedIn profile
Gavin’s LinkedIn profile
Thanks to StoryPrompt (our sponsor).  StoryPrompt is the easiest way to send and collect personal videos. Capturing stories, testimonials, and updates is as simple as sharing a link. Sign up for free.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me