We Are For Good Podcast - The Podcast for Nonprofits We Are For Good

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution.  Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁
💡Learn
How the Tim Tebow Foundation grew to 19,300 monthly givers How to Build a Scalable Monthly Giving ProgramPro Tips + Lessons Learned Today’s Guest
Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation

Episode Highlights
Kyle’s story and journey to where he is today (3:20)Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)How It’s Built: A Recurring Giving Community (14:55)Develop + Implement your data layer (16:50)Create your branded product/community (18:45)Build your audience (24:40)Become elite storytellers (26:50)Creating content that is authentic (34:40)Pro Tips (37:00)Don’t overlook data & trackingDon’t forget immediate touchpointsA powerful moment of philanthropy in Kyle’s life (41:05)Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)How to connect with Kyle (49:55)For more information + episode details visit: weareforgood.com/episode/536.
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

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Meet April. She’s the Founder and CEO of Philanthropy for the People,  an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁  This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!

💡 Learn
What Liberatory Leadership is How to center the sector on racial equity + social justiceCase Study: Healthy Liquid Foundation

Today’s Guest
April Walker, Founder + CEO, Philanthropy for the People

Episode Highlights
April’s story and journey to where she is today (3:00)April’s mindset and approach to her work (6:00)Liberatory leadership + how listeners can embrace it (8:00)What is scarcity costing us? (12:00)Power of inclusive decision-making, centering marginalized voices, and driving transformative action and advocacy (19:00)Behaviors or structures that are causing frustration so we can address and overcome them (26:00)Case Study example (34:00)A powerful moment of philanthropy in April’s life (39:00)April’s One Good Thing: Be gentle with yourself. (44:00)For more information + episode details visit: weareforgood.com/episode/535.
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.

She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️
💡Learn
Innocence Project’s Digital StrategyHow to Build a Winning Digital Strategy for Exponential Audience GrowthPro Tips + Lessons LearnedToday’s Guest
Alicia Maule, Digital Engagement Director, Innocence Project

Episode Highlights
Alicia’s story and journey to where she is today (3:05)Overview of the Innocence Project (5:50)How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)Lessons learned throughout building their digital strategy (20:20)How to bring people around a shared vision through strategy (23:15)A powerful moment of philanthropy in Alicia’s life (28:05)Alicia’s One Good Thing: Compassion for people over everything. (30:00)For more information + episode details visit: weareforgood.com/episode/534.
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉
Learn
Turning missions into movements Investing in media to fuel conversations + action around causesHow to get activated around Red Nose Day
Today’s Guest
Alison Moore, CEO, Comic Relief US

Episode Highlights
Mission + history of Comic Relief US (3:45)Red Nose Day (11:25)Turning moments into movements (15:00)Media Scales Impact (21:10)How Comic Relief US reaches audiences where they are. (28:10)Red Nose Day This Year + How to Get Activated (36:30)A powerful story of philanthropy in Alison’s life (42:35)Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience  (45:10)How to connect with Comic Relief US + participate in Red Nose Day (48:10)For more information + episode details visit: weareforgood.com/episode/533.
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁

💡Learn
How to activate a Giving Tuesday campaign that’s fueled by believersWays to cut through the noise on GivingTuesday or any giving dayTips for creating movement that resonates year-round, not just one day

Today’s Guests
Celeste Flores, Director, US + Canada Hub, GivingTuesdayAmanda Liaw, Communications & Marketing Manager, Spur LocalMegan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community Foundation
Episode Highlights
Origins of GivingTuesday and opportunities that exist today (2:15)How nonprofits can leverage GivingTuesday (5:40)Strategies to cut through the noise and increase engagement (11:10)GivingTuesday strategies (17:00)Capacity building, personalized messaging and leveraging relationships (26:50)Leveraging resources and storytelling (31:00) Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)Megan’s One Good Thing: Lead with gratitude. (40:05)Amanda’s One Good Thing: Tend yourself like a garden. (40:25)For more information + episode details visit: weareforgood.com/episode/532.
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱

💡Learn 
Challenges nonprofits face in donor acquisition and retentionTurning One-Time Donors into Sustained Supporters The ins and outs of Multi-Channel Marketing Campaigns
Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada

For more information + episode details visit: weareforgood.com/episode/531.


Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter