Weird Growth Ammo Marketing

In this special episode, we sit down with Cecily Rawlinson, the Director of Cyberwest and the organizer of The Cyberwest Summit, held annually. Filmed at The Cyberwest Summit 2024 at Pan Pacific, this mini episode delves into the event and crucial aspects of cybersecurity.



The Cyberwest Summit stands as Western Australia's premier event for cybersecurity education and awareness. It provides a platform to learn from numerous experts in the field and equips attendees with the knowledge to safeguard their businesses against cyber threats.



Tune in to gain valuable insights and tips on fortifying your cybersecurity strategies.

 

Bullets:   

(00:00) - Introduction to the Cyberwest Summit

(03:05) - Lack of cybersecurity strategies in Small/Medium businesses

(07:02) - Cyberwest Innovation Hub

(10:04) - How collaborative efforts in cybersecurity can benefit the entire industry.

(10:46) - Show & tell

(11:50) - Comparing popular messaging apps in terms of security and usability.

(13:20) - Utopia for idealists

(14:53) - Closing remarks from Cyberwest.

 

Show & tell


Whatsapp
Signal
Utopia for idealists
Cyberwest
Cyberwest Summit



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On this episode, we have a returning guest, Iain McIntyre, who has journeyed from the realm of neuroscience with Humm to the forefront of AI innovation at MindsDB in San Francisco. Iain's story goes through the highs and lows of entrepreneurship and the constant pursuit of ground-breaking solutions to complex challenges.

Problem:
Software developers face a common hurdle which is the time-consuming and intricate process of integrating AI into their applications.

Solution:
MindsDB with its open-source virtual database, automates the connection between data and AI models, enabling developers to deploy AI applications quicker and easier.

One big piece of advice:
You really need to look after yourself, if you know how to then you will go further. (Take time off, see family and friends, talk to other founders)


Bullets:   

(00:00) - Introduction

(03:50) - How humm became a thing

(09:24) - Hardware is hard

(10:07) - The realisation Humm wasn’t going further

(13:00) - Living in a UFO landing pad during COVID

(14:13) - Helping people with anxiety

(17:31) - Progress made in neuroscience

(22:33) - Story of his journey at MindsDB

(27:44) - Self-driving cars

(29:44) - What it’s like living in San Francisco

(35:20) - Chat-GPT going live and society changes

(44:55) - What MindsDB is solving

(46:30) - One big piece of advice

(48:38) - Show & tell



Show & tell
Roga Life
MindsDB
Khanmigo
Humm


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On this episode, we have Harriet Mellor from Your Sales Co, who works with clients to support and improve their sales teams. They can identify in 30 minutes the sales teams’ strengths, weaknesses, and opportunities. Hear valuable insights on using your business data to make better decision-making decisions in your business. We discuss the yin and yang between marketing and sales, and the art of building an effective network including LinkedIn.



Problem:

People don’t know how to sell or enable their team to sell, the teams are underperforming.

 

Solution:

Your Sales Co can identify your strengths, opportunities, and weaknesses in 30 minutes. They solve problems that
their clients don’t even know exist.

 

One big piece of advice:

Take the data you are getting from your entire business and make decisions based on that data that is progressing. There is so much data within our business, that you can apply it across your business.  

 

Bullets:   

(00:00) - Introduction

(03:37) - Why people turn away from sales

(05:57) - How to deal with people (McDonalds experience)

(08:55) - Relationship between Marketing and Sales

(10:45) - How successful tech businesses have scaled their sales process

(13:39) - Sales metrics to consider early on

(14:35) - Advice on how to build your network

(17:08) – Tips for LinkedIn networks

(18:08) – Problem Your Sales Co is solving

(20:00) – Are the tools the problem?

(22:06) – System of selling

(24:18) – Rules of thumb for cold outreach

(28:14) – What to look for when hiring a salesperson

(33:12) – What took Harriet to take a leap (Her Day Spa)

(37:13) – Common trait in entrepreneurs

(37:44) – What is next for Your Sales Co

(40:14) – One big piece of advice

(42:03) – Show & tell

 

Show & tell


Sell Like You Podcast
Your Sales Co
Pipedrive
Harriets Dogs
Harriets Phone



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On this episode we have Erin Bell from Co-Connect, a workforce app designed to streamline complex communication, information, and emergency systems into a single, user-friendly platform. We'll uncover the pivotal moments that shaped the company, why Erin believes in the power of community involvement, and why cutting ties early can sometimes be the wisest move for growth. Erin shares how they grew Co-Connect, learn why you should apply for awards and whether you should be entering different lanes with
your product/service.

 

Problem:

Communication in mining workforces is very large-scale in complexity and always changing, an example is a worker trying to find their room at a mining site.

 

Solution:

Co-Connect App provides all essential site & village information, manages emergencies, and creates amazing site experience with the app.

 

One big piece of advice:

Identify and cut the cord earlier, and get involved in the community because it is easy to get lost in time – how can you help others more? The more inclined you are to help, it can also broaden your network.

 

Bullets:   

(00:00) - Introduction

(03:08) - The business Erin would start today

(04:33) - The problem co- connect is solving

(09:45) - How Co-Connect reached their very first customers

(12:38) - The moment Erin realised they were on to something

(16:58) - How they grew Co-Connect

(21:28) - Doing a whole re-build

(22:00) - Erin’s experience during Plus 8 Accelerator program

(25:10) - How to assess different lanes

(28:43) - WA Innovator of the Year

(31:33) - Process for applying for awards

(32:50) - One Big piece of advice

(34:46) - Show and tell

 

Show & tell


Zo Ho
Co Connect
Erin Bell



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On this episode, we have Amanda Price from KPMG High Growth Ventures who works with founders to help them understand their opportunities. We discuss the dynamics of founder-led sales and the challenges faced by founders, particularly when expanding into the US market. Amanda shares experience from her extensive career, from her first job at Tech Specific to setting up programs for founders to get into the US. The conversation looks at the role of accelerators and the moment Amanda realised the potential of the high-growth venture space. Amanda provides an extreme amount of entrepreneurial wisdom.

Problem:
Founders struggle to understand what opportunities they have, who to connect with, or the market they need to expand into.

Solution:
KPMG High Growth Ventures works like a concierge service, they help the founders to understand their opportunities and help connect them to relevant people like vetters, SMGs & advisors.

One big piece of advice:
You have to do founder-led sales, the best salesperson for customers and investors is the founders.



Bullets:   

(00:00) - Introduction

(02:09) - The business Amanda would start today

(05:38) - Founder-led sales

(06:50) - Amanda’s first job at Tech Specific

(08:26) - Going from startup office to a corporate job

(09:25) - Amanda’s travels to the United States during the Global
Financial Crisis

(12:30) - Challenges Aussie founders have when they the US market

(15:16) - Many people fight for that 1% of the market

(17:16) - What the best founders that do that reach customers elsewhere

(18:55) - Role of accelerators

(22:04) - Sustaining high performers

(24:23) - How was it when Amanda realised this high-growth venture space
was working

(25:33) - Putting satellite dishes on 500 Woolworths stores

(28:35) - What Amanda would change for founders

(31:16) - One Big Piece of Advice

(37:57) - Show & tell



Show & tell


Startmate
KPMG High Growth Ventures:

In this episode, Clinton Schroeder and Kevin Venter, Founders of TOKN, shed light on the challenges faced by mid-tier enterprises in keeping up with the digital transformation. With thousands of hours given back to users, 10,000s of active users, and 150,000 app interactions weekly, TOKN addresses the struggle of these enterprises with their complex IT landscapes. Their solution involves bringing together intricate systems and data for customers, with a focus on making these systems accessible through various interfaces, including mobile. The duo emphasizes the importance of digitalizing services like timesheets and administrative procedures.

 

Problem:

Mid-tier enterprises have a large workforces, services and complex IT Landscapes. They want to bring systems together to be available on different user interfaces.

 

Solution:

TOKN brings complex systems and data together for their customers (Mid-enterprises). The second thing is to make sure they are available to their workforce on interfaces like
mobile. Some of the systems they digitalise are timesheets and admin procedures.

 

One big piece of advice:

Kevin: Get traction and the money will come to you. Don’t let the idea sit in your mind, do something about it, don’t just sit on it.

 

Clinton: Don’t force yourself to define the problem because people are asking you. Prove you have put skin in the game as-well. (Define the problem and believe in it)



Bullets:   

(00:00) - Introduction

(04:45) - The business they would start today

(07:37) - The problem TOKN is solving

(11:55) - How enterprises are miles behind

(14:39) - Reaching their first customers

(16:29) - Blind faith

(17:33) - The steps that led them to today

(19:52) - Listening to their customers

(23:51) - Marketing & brand activities used

(26:05) - The one thing that brings their business

(31:10) - The next for TOKN Technology

(32:57) - One big piece of advice

(35:55) - Hubflow: a communication engagement tool

(37:34) - Show & tell


Show & tell

·     Phone

·     Massage gun

·     TOKN



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