Wilhelm Lilliehook Wilhelm Lilliehook

Wilhelm Lilliehook purchased Kelcas in Owensboro, Kentucky, in 2000. The family of companies–originally founded in 1988–specialized in oil exploration, production, and servicing.

And Wilhelm Lilliehöök continues to focus most of his efforts on Kelcas’ exploration and production, but is also working to develop an economical, environmentally friendly method of extracting oil from tar sand.

The family of Wilhelm Lilliehook lives overseas. He enjoys boating, working on cars, 20th century European history, and international travel. 

According to the CEO of Kelcas Corporation - Wilhelm Lilliehook, companies that pride themselves on its business ethics and make it a priority has proven to be more successful than those that don’t. Why won’t this be? Good business ethics makes a good business sense and has a huge impact on the long-term profitability of an organization. “Shareholders, investors, and Partners want to be associated with an organization with honesty and integrity.  Suppliers want to work with one that values good ethical behavior. Talents have interest only in those that are renowned for ethical behavior.  The fact is when unethical behavior is discovered, the confidence is lost, trust is eroded and it might take years to build back the image that took you decades to build.” Wilhelm Lilliehook says.

Hence, when an organization maintains good ethical behavior, it enhances the reputation, gains a competitive advantage, attracts more investors, and even makes employees happy.

Here, Wilhelm Lilliehook, a renowned businessman and the owner of Kelcas Corporation, an oil company delves deeper into the levels of business ethics common practices that can help the organization maintain good ethical behavior.

Levels of Business Ethics

Wilhelm Lilliehook examines 3 levels of business ethics or ethical standards based on expectations and the evaluations of actions which are:

National Level

Business Ethics are defined and influenced by the wider environment in which business operates. Businesses are expected to follow the societal rules of conduct, laws, and polices and carry out operations according to the national and international rules and standards. The society defines its rules, and what is expected to be proper behavior in which a business must abide by it. For instance, organizations are expected to:


Follow guidelines for environmental protection such as      recycling;
Adhere to employees protection in regards to wages and      salaries;
Give back to the community in the form of charity or      fundraising to promote goodwill and image.

Organizations should be aware of these to see how they can have an impact on their environment locally, nationally, and even internationally.

Company Level

This applies to all aspects of business conduct within an organization says Wilhelm Lilliehook. They are norms, values, ethical and unethical conduct, principles that guide an organization and act as the ethical standards that must be followed. Here are ways to ensure that ethical standards are followed within an organization:


Have a clearly written code of ethics and conduct;
Trained staff members and managers on ethics and specify      penalties for violation;
Have a      confidential reporting system for a potential violations;
If in doubt about ethical behavior, conduct a quick      ethics check, or make available ethical situations advice such as advice      lines.