Tech Marketing Trends Jakob Löwenbrand

Interested to know why people pay $200 for a grilled sandwich?
Did you know that humans make an average of 35,000 decisions daily?
As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making?
Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.
Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders.
She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales.
Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/
Visit the The Brainy Business website: https://thebrainybusiness.com/

How can businesses make the world a better place and make money at the same time?
Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.
 
Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments.Tune in to hear about:

Case studies of businesses operating and making a difference in remote, "tough places"
Emily’s take on Corporate Social Responsibility
The biggest hold-up preventing companies from expanding into less established economies
Innovative strategies businesses are employing to thrive in these high-risk markets
Metrics businesses in these environments should focus on when measuring success 
Opportunities and untapped potential for companies right now
And much more!
Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40

Visit the her website: https://www.profemilyblock.com

Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner.
Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is one of the world’s most influential consultants and has advised more than 200+ tech companies on the principles of the Justin Michael Method (JMM).
Tune in to this episode to learn more about the Justin Michael Method and how these techniques have helped clients scale their businesses phenomenally.
Justin is a best-selling author of five books, including  Attraction Selling: Unleashing The Law Of Attraction To Multiply Sales Results With Music, Sleep, And The Justin Michael Method 3.0.
He is also the co-founder of Hard Skill Exchange, the world’s first B2B marketplace where top sales practitioners exchange best practices, strategies, and techniques to set more qualified meetings and unlock better opportunities.
Get in touch with Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/
Visit the Hard Skill Exchange website:
https://hardskill.exchange/
 

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.Tune in to this episode and learn about:
How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information
How to turn campaign data into insights you can leverage to create better content
Naomi’s winning approach to buyer personas
Tailoring messaging for multiple personas
And much more!
Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/
Visit the Storylogick website: https://storylogick.com/

What does B2B sales success look like today? You are about to find out!
This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results.
Tune in to this episode and learn about:
The most significant changes that happened in B2B sales over the last few years
What part of the sales funnel is most affected by these changes
How AI is reshaping the sales process
What makes a good tech stack in 2024
Risks sales and marketing companies run concerning damage to their brand
Staying relevant in a highly competitive B2B market
And much more!
Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/
Visit the Sales IQ Global website: https://www.salesiqglobal.com/

Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you!
This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities.
Tune in to learn about:
- What differentiates LinkedIn as the advertising platform to communicate with your target audience
- What significant changes LinkedIn has made to its advertising platform in the last year and how these       changes impact advertisers
- Audience segmentation and LinkedIn’s targeting capabilities
And much more!
Get in touch with AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Visit the B2Linked website: https://b2linked.com/